The start up presented an app that allows two people to place a bet on the result of a console or PC video game.
UK.- William Hill has informed that the winner of its inaugural WHLabs Accelerator Programme is the e-sports betting platform BetGame, which was awarded a prize of £150,000 (US$214,600). The Manchester start up and William Hill will work in partnership on commercial opportunities and the app will go live in March, in time for the release of FIFA 2016.
“BetGame is a worthy winner of our first accelerator programme, providing a unique opportunity to disrupt the booming e-sports market, and we are looking forward to working together,” stated Crispin Nieboer, interim managing director of William Hill Online.
BetGame co-founder Doug Ward expressed: “Our product is looking to heighten gaming’s competitive element but with a fun and simple way to prove yourself against your friends. It was fantastic that the William Hill team fully embraced this vision and helped develop our ideas over the course of the accelerator programme.”
“BetGame is a worthy winner of our first accelerator programme, providing a unique opportunity to disrupt the booming e-sports market, and we are looking forward to working together.”
And Nieboer also added: “The programme has been very rewarding and provided a great opportunity to work with engaged, enthusiastic and innovative start-ups. With such initiatives we really wanted to actively seek out innovation and help bring those ideas to commercial fruition, rather than waiting for this technology to appear a few years down the line”.