Wynn Macau eyes premium mass segment

Wynn Resorts is priming properties for the premium mass segment.
Wynn Resorts is priming properties for the premium mass segment.

Wynn Resorts has been reconfiguring its properties with the aim of taking a bigger slice of the premium mass segment.

Macau.- Despite the continued impact on revenues caused by the Covid-19 pandemic, Wynn Resorts is taking strides in a move to claim a larger market share in the premium mass segment this year.

The company says the changes mean it will not need to reach previous customer volumes of 50,000 per day to maintain previous levels of revenue.

Chief executive Matt Maddox said: We require significantly less people because we cater to the higher-end customer … We are targeting that segment.

“There is a real sense of optimism when you talk to people in China – they are really ready to travel and go to Macau – and we are very well positioned for that customer,”

At the company’s 2020 results presentation, it said that VIP revenues in December had reached 35 per cent of 2019 levels, primarily through the company’s premium direct program.

Maddox said: “I do think there will be significantly less VIP players as junkets fall out and consolidate but there will still be very large VIP players and our focus is on that direct business and the very high end, as opposed to having lots of junket operators.”

See also: Wynn Resorts interest in Japan IR “undiminished”.

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land-based casino Wynn Resorts Ltd