Star aims to appeal to international tourists

Star Entertainment Group says the Australian gaming market faces uncertainty following the Bergin report into Crown Resorts.

Australia.- Star Entertainment Group plans to attract international tourists to its properties after a report recommended banning junkets following the Crown Resorts scandal.

Star chief executive, Matt Bekier, told the Financial Review that once borders opened again, the company would try and boost its appeal to international tourists and direct its offices in Asia to step up its pitches to VIP gamblers.

He said: “In relation to the International VIP Rebate business, The Star is reviewing the business model, reducing the fixed cost base and will increase the focus on International Premium Mass customers when the borders re-open.”

The executive said the Bergin inquiry “creates uncertainty” since it remains unclear whether its competitor Crown Resorts will be allowed to open its new Crown Sydney casino.

Star Entertainment Group operates the Star casino in Sydney, the second-largest casino in Australia after Melbourne’s Crown Casino.