MGM Macau analyses Chinese gaming tourism market

As the impact of the Covid-19 pandemic stretches into 2021, the casino operator analysed the state of the Chinese market in a seminar.

Macau.- Casino operator MGM Macau has held a seminar on Chinese Consumer Behavior: Challenges and Trends in collaboration with the University of Macau (UM) to analyse the gaming tourism market in the context of the Covid-19 pandemic.

With over 200 participants, the event held a session on “Sharing on Chinese Consumer Behavior – Challenges and Trends”, which was hosted by UM’s Faculty of Business Administration (FBA) Associate Professor, Cheris Chow.

MGM said about the meeting: “With a focus on consumer research in Mainland China and Macau – the latter of which centered around integrated resorts, participants were able to understand the difference of consumer behaviour and habits between the two areas”.

“The information would help optimize strategies in brand positioning, tailor-made service, advertising and promotional activities, which will enhance the sustainable development of Macau’s integrated resorts“.

According to Professor Jean Chen, the seminar helped create a platform for industry professionals and scholars to explore topics such as Chinese consumer behaviour, the digital transformation of the industry and the post-pandemic economic situation, to assist in the recovery of Macau’s economy.

The current challenges remain substantial, as a new wave of Covid-19 infections delays recovery in the region.