Alfastreet heads to London

"Alfastreet will take advantage of the upcoming ICE show to push the bar even higher."

Albert Radman, Sales Director of Alfastreet, shared with Focus Gaming News exclusive insight about his vision of the Company.

ICE 2016 is expecting 510 exhibiting companies and Slovenian Alfastreet is seeking the spotlight. In ExCel, London, one of the leaders of European gaming industry is displaying its best products on February 2-4. Alfastreet is well-known thanks to the manufacture of high profile multi-player electronic gaming instruments. “Alfastreet is a name that incorporates trust and excellence,” they assure.

Are you confident about Alfastreet’s performance at ICE 2016?

The ICE show is the first major show of every year and probably the most important event in gaming industry worldwide. All major companies are attending, displaying the best of their production. For us it has always been a real proving ground for new products, as well as a great opportunity to meet and greet our friends and clients.

Are there going to be new Alfastreet’s products? Why do you think customers chose the brand?

It’s our tradition to launch something special for the London show and we’ll do so on the 2016 edition. The spotlight this year will be on the Alfastreet slot machines, coming out in its definitive form, the further evolution of the Royal Derby mechanical horse-racing machine and a special project, that looks a lot like a phone booth, but it is everything but that. There are many advantages in choosing Alfastreet equipment, if I point out the most obvious, for the players there are: easy, intuitive and entertaining user interface, the games that replicate the feel of a live game. And for the operators: reliability, beautiful design, ease of use, connectivity and direct support 24/7.

What plans do you have for this year? Which markets are you focusing on?

The USA, Australia and Latin America are definitely a priority for us at the moment, but our team is holding a tight grip all over the world. As you know, regulations and trends in gaming are changing extremely fast, therefore we are monitoring the opportunities for expansion in countries that are yet to develop as casino markets. Our products are designed to be extremely adaptable, which enables us to respond quickly to any market specifics.

“The spotlight this year will be on the Alfastreet slot machines, coming out in its definitive form, the further evolution of the Royal Derby mechanical horse-racing machine and a special project, that looks a lot like a phone booth, but it is everything but that.”

How do you see the gaming industry today? Which are the challenges for this year for the  industry worldwide?

The last couple of years have definitely been positive, after a brief period of insecurity. The impression is that everybody involved in the business is a little more careful in predictions for the future, as we have all seen that markets cannot expand indefinitely. I think we are looking at a period of consolidation and better quality of the products and services, focused on the player, as opposed to the search for extreme expansion. We all must dispose wisely with our resources, and work closely with our target customers, to provide the best equipment for any venue.