Ghana National Lottery Authority engages Lotto Marketing Companies on operational challenges
NLA outlines POS rollout, MoMo expansion and revenue initiatives during engagement with Lotto Marketing Companies in Accra.
Ghana.- Ghana’s National Lottery Authority (NLA) has engaged Lotto Marketing Companies (LMCs) on operational challenges affecting the sector, including declining sales periods, network connectivity issues and the growing impact of USSD and web-based lottery participation. The Authority also outlined plans for new Point of Sale (POS) terminals, higher MoMo Pay limits and improved operational transparency during the engagement in Accra.
The meeting on May 7 brought together NLA director-general Mohammed Abdul-Salam, head of sales Kwame Peasah and deputy head of sales Richard Asamoah with national and regional executives of the Association of LMCs in Accra.
According to the Authority, the meeting was initiated by the Association to engage management on Abdul-Salam’s vision for the lottery business while also providing operators with an opportunity to raise issues affecting their businesses. During the discussions, the director-general outlined several initiatives aimed at supporting the Authority’s revenue generation mandate and improving sector performance.
Among the measures highlighted was the NLA’s partnership with Fidelity Bank Ghana for the procurement of 5,000 new POS terminals. “The Authority has not procured new machines over the past ten years, and the use of weak terminals has negatively impacted sales performance,” the NLA said. The Authority added that the partnership had reached the contractual stage, with implementation expected soon.
Reforms and retailer concerns
The NLA also disclosed plans to increase MoMo Pay transaction limits from GHS1,200 (€91) to GHS30,000 (€2,270) through the banking partnership in an effort to strengthen sales transactions and payment processing.
Abdul-Salam further highlighted plans to improve visibility and transparency within the operations of licensed Private Lotto Operators (PLOs), with management exploring technological solutions to strengthen sales monitoring and expected contributions.
The Director-General also stated that prioritising the payment of commissions and prizes had contributed to improved revenue performance in 2025 compared to previous years.
During the meeting, executives from the Association of LMCs raised several operational concerns, including loss of sales between 6pm and 8pm following changes in draw times, periodic poor network connectivity, inadequate media advertising support and the displacement of kiosks during city decongestion exercises.
The NLA additionally acknowledged concerns regarding the increasing use of USSD and web-based lottery participation, which operators said was affecting their businesses.
The Authority said the Stabilisation Fund would in future be utilised through consultations and mutual agreement involving the NLA, the LMCs and the Board.
