Yahoo launches sportsbook through MGM Resorts

Yahoo Sports has launched its sports betting business through the MGM Resorts platform BetMGM, but only for New Jersey users.

US.- Yahoo Sportsbook, powered by BetMGM, has officially launched on Thursday. The Yahoo Sports platform is only available in New Jersey for the time being, but the company expects it to be available in other states soon.

Yahoo Sportsbook integrates sports betting into the Yahoo Sports App and desktop. A Verizon Media representative revealed that Yahoo Sports is focused on states that allow full remote mobile sports betting, meaning that New Jersey is now the only available state for the app.

The launch is the product of a partnership between Yahoo Sports and MGM Resorts and Roar Digital. As part of this partnership, MGM Resorts and Yahoo Sports will collaborate on an array of content experiences, exclusive live events, and more than 20 high profile major sporting and promotional marketing efforts. MGM Resorts will also distribute Yahoo Sports content across its properties and platforms. Yahoo Sports will also be hosting multiple player events at MGM Resorts properties.

When announcing the partnership, Guru Gowrappan, CEO of Verizon Media said: “The historic partnership with Yahoo Sports and BetMGM will change the future of fandom, providing new ways for sports fans to go beyond engaging with content and interact through commerce. At Verizon Media we believe in building products that connect consumers to their passions and drive the deepest end-to-end value possible.”

Adam Silver, NBA Commissioner, said that as sports betting continues to transform the industry, the partnership will bring together the power of two trusted partners of the NBA. “By working together, MGM Resorts and Yahoo Sports will offer fans unprecedented ways to engage with our games.”