Highlights – Next generation gamification from TaDa Gaming
Focus Gaming News spoke to Dahung Chen, TaDa Gaming’s Head of Product Management, about the provider’s new Highlights gamification tool.
Exclusive interview.- Gamification is more than a trend in igaming. Missions, tournaments, prize drops, loyalty programmes and leaderboards have transformed how operators engage players, extend session times and improve retention through incentives and rewards. However, as regulations become more onerous and restrictive, operators and providers need to reflect on a new way to reward players for their loyalty and commitment.
Focus Gaming News spoke to Dahung Chen, head of product management, TaDa Gaming, to find out about the award-winning content provider’s latest addition, Highlights, and what it means for operators and players alike.
Moving from reward gamification to experience gamification
TaDa Gaming has made a name for innovation through our unique approach to engagement and retention with our fish-shooting titles. Thinking differently to other providers has become our signature.
So, it made sense to use the same approach to our gamification ecosystem. Between evolving regulations, new market entry and lessons from our experience with streamers in Latin America, the driving force for gamification enhancements became less about ‘rewards’ and more about recognising, sharing and celebrating memorable moments.
Technology makes it possible to recognise those moments as they happen. At TaDa Gaming, this thinking shaped the development of Highlights. It reflects our belief that the future of gamification lies in creating experiences players genuinely value, not because of what they win but because of how they play.
For us, this subtle shift in moving the focus to the player’s emotional reaction to the experience and allowing them to share it online meant personalising the moment in a way that no reward ever could. And this is where Highlights really began to take shape.
Highlights – the product
Highlights is a fantastic tool that combines socialisation and gamification. It’s designed to tap into individual experience whilst also bringing igaming communities together through shared social moments.
Highlights is designed to empower players as they can choose to share their big moments on social media. It also provides a natural and effective break in gameplay as part of our commitment to safer gaming.
It benefits operators as it enables authentic User Generated Content (UGC) to boost both visibility and organic growth, raising the brand profile with other players and potential new clients at no additional cost.
Furthermore, credibility for visibly fair games is enhanced through sharing real wins while players get to promote themselves in their communities on any platform they choose.
Currently, Highlights is available across our biggest hit games such as the Fortune Gems series and including our new, celebrity branded release, Fortune Yuri 500; Lucky Jaguar 500; Money Coming; Fortune Coins; Joker Coins; Clover Coins 4×4; and Devil Fire 2.
Highlights – the future
At TaDa Gaming, we believe the future of gamification should focus on celebrating gameplay itself by recognising achievements, showcasing entertaining moments, and allowing players to share experiences that reflect any number of emotions from joy and excitement to satisfaction and pride.
Understanding what will keep players engaged in the future is not just about volatility, RTP, or bonus features but the stories and experiences players want to relive.
Importantly, this approach aligns with the responsible and safe gaming principles that drive our business. Players are celebrating and sharing an experience that they value and starting conversations within their community. Highlights creates experiences players want to share, and personal moments they want to come back to, giving an emotional value no reward can replicate.
The future of gamification isn’t just about giving players more reasons to play, it’s about keeping the game in players’ minds, and this is partly driven by the recent changes in operator priorities.
Understanding changing operator priorities
As acquisition costs increase and regulatory requirements become more demanding, operators are placing greater emphasis on long-term player retention.
Sustainable engagement increasingly depends on creating games that players genuinely remember and want to return to, rather than relying solely on promotional mechanics. So, the added opportunity to benefit from authentic player-generated content and consequent organic growth alongside improved retention is appealing.
As the industry continues to mature, gamification itself must continue to evolve. The next chapter will be measured by the quality of the experiences games can create and how players interact with them socially.
Gamification as an experience
The operators and suppliers that succeed will be those who recognise that memorable experiences are as important as meaningful rewards.
Early operator feedback indicates that players spend longer interacting with games featuring Highlights and, as TaDa Gaming pre-loads Highlights, there are no extra development efforts required from operators. This makes it one of the easiest ways to enhance player experiences for impressive retention through memorable gaming.
For TaDa Gaming, Highlights is part of the future as it allows players, providers, and operators to connect and communicate authentically while increasing entertainment value. It’s a great addition to our gamification ecosystem and is already making a difference.
