William Hill has announced that it will close EuroGrand, William Hill Casino Club, and 21 Nova permanently in January.
UK.- William Hill, which was bought by Caesars Entertainment in April, has announced the closure of three online casino brands. EuroGrand will stop accepting new customers from November 29 and will close completely on January 24. Existing customers will be able to play or withdraw funds up until that date.
EuroGrand and 21Nova Casino both launched in 2006. The latter was owned by Crown Solution Gaming and joined William Hill in 2009. William Hill Casino Club was launched in 2009.
In an email to affiliates, the company said it had taken the decision to focus on its core brands William Hill and Mr Green, which it said would remain in operation in the long term.
The email read (the all-caps are theirs): “REST ASSURED, THERE ARE NO PLANS TO STREAMLINE OUR PORTFOLIO FURTHER AND WE REMAIN COMMITTED TO OUR CORE BRANDS.”
A spokesperson said: “We have taken a strategic decision to close our Eurogrand, 21 Nova and William Hill Casino Club brands. This comes as part of our continuous evaluation of our brands and business footprint.”
In September, the online gambling operator 888 Holdings reached a deal to buy William Hill’s European business from Caesars Entertainment for £2.2bn. The deal includes William Hill’s retail betting shops.