Tiago Almeida, Oddsgate: “Latin America is transforming the global igaming market”

Oddsgate’s CEO reflects on the opportunities and challenges of a maturing LatAm igaming landscape, emphasising cultural relevance, regulatory clarity, and personalised technology as key drivers of growth.

Exclusive interview.- Tiago Almeida, CEO at Oddsgate, unpacks the company’s strategic takeaways from SAGSE LatAm 2025 and its vision for the region’s booming igaming sector. Highlighting Latin America’s shift toward regulatory maturity—exemplified by Brazil’s evolving framework—Almeida underscores how Oddsgate is leveraging bespoke technology and local insights to empower operators and capture a mobile-first, sports-driven audience.

How does Oddsgate assess its participation in SAGSE LatAm 2025? What are the key learnings and opportunities identified at the event?

SAGSE LatAm 2025 was a key moment in Oddsgate’s expansion journey. Latin America remains a strategic priority, where regulation, innovation, and market momentum converge. Our presence in Buenos Aires deepened our understanding of regional dynamics and strengthened partnerships aligned with local realities.

It was an opportunity to engage directly with operators, regulators, and innovators and absorb the nuances shaping each territory’s gaming experience. The event reinforced the importance of building alongside the market with agility, compliance, and cultural relevance.

Latin America is becoming a key market for igaming. What do you consider to be the main challenges and opportunities in the region?

Latin America is transforming the global market. We’re witnessing a shift toward maturity, where regulatory clarity gradually replaces uncertainty. Brazil exemplifies this transition: following a long regulatory journey, the focus can change to implementation, integrity, and trust.

Each country in the region has its own pulse, shaped by different economic, cultural, and legislative realities. This diversity creates complexity and opportunity. A mobile-first audience, the centrality of sports, and increasing openness to digital transactions make LATAM fertile ground for innovation.

We’re witnessing a shift toward maturity, where regulatory clarity gradually replaces uncertainty. Brazil exemplifies this transition: following a long regulatory journey, the focus can change to implementation,
integrity, and trust. Naturally, Oddsgate is one of the leading platform providers in Brazil, where, more than supporting our operators with technology, we provide an integrated vision of how businesses can
accelerate by accepting best international practices adapted to that specific market. How we developed, among many others, custom-made acquisition, retention, and KYC flows were beneficial for our presence at this conference, as it allowed operators to see that our “tropicalisation” of Brazil can easily be adapted to the Spanish Latin American markets.

“We’re witnessing a shift toward maturity, where regulatory clarity gradually replaces uncertainty. Brazil exemplifies this transition”.

Tiago Almeida, CEO at Oddsgate.

Oddsgate has emphasised the importance of adapting its technology to local needs. What are the key factors you consider when customising your platform for different markets in the region?

We don’t view customisation as an optional feature. It’s a structural commitment. Local adaptation begins with the basics: regulation, payment systems, and language. But actual relevance requires us to go
further and understand how people play, engage, and relate to content and how that specific operator interacts and educates their audience. There are no two similar operators, as you don’t find two identical instances of our platform. Our custom-made approach considers high-level bespoke solutions, from the back end to CMS to SLA.

In Latin America, for instance, this often means recognising football not merely as entertainment but as an emotional heritage. It means adapting communication styles, user journeys, promotional strategies, and visual language to reflect regional identity.

Personalisation informs every layer of our platform. It’s about building technology that feels native while delivering world-class performance. Our goal is not simply to operate in a market but to belong in it.

“We don’t view customisation as an optional feature. It’s a structural commitment.”

Tiago Almeida, CEO at Oddsgate.

You recently released a study on igaming trends up to 2050. What are the main projections for the industry in LatAm, and how is Oddsgate preparing to anticipate these changes?

The 2050 study was an exercise in long-term thinking and to shape how we respond to it. Latin America is poised for transformation across several vectors: digital infrastructure, AI integration, blockchain adoption, and immersive user experiences.

We are already laying the groundwork. Blockchain, for example, is not a buzzword for us but a tool for transparency and trust. AI is deployed to support responsible gaming, behavioural insights, and intelligent
personalisation.

Technology alone is not the answer, but how we apply it matters. The study serves as a strategic compass, and we invite industry partners to explore it as part of a collective journey toward a smarter, more inclusive igaming ecosystem.

How important are events such as SAGSE and SiGMA Americas in Oddsgate’s expansion strategy in the region?

These gatherings are more than industry events. They are strategic arenas where conversations happen, where partnerships are born, and where ideas are tested against reality.

SiGMA São Paulo is an exciting moment for us. On April 10, at 2:15 PM on the Itaim Stage, I will deliver a keynote on the future of igaming, not just from a tech perspective but through a cultural and operational lens. We’ll explore how to build forward with intention and resilience.

If you’re attending, I look forward to welcoming you. It’s not just about presenting a vision but about building it together.

Looking towards the future, what are Oddsgate’s next steps in Latin America, and what are your expectations for 2025?

Brazil remains at the core of our regional strategy. We continue to support our clients in navigating the regulatory process and scaling confidently. But our eyes are also set on markets like Argentina, Peru, and Mexico, each with its own potential and complexity.

We don’t expand for volume. We expand to create value. Our roadmap includes deeper investment in local teams, tailored partnerships, and ongoing platform refinement based on cultural and legal context.

Our goal is to position Oddsgate by 2025 as a B2B platform provider and a regional benchmark in personalised, high-performance, regulation-ready gaming experiences.