In their new partnership, theScore will offer daily odds updates to the PGA Tour while the two entities will share content.
US.-Sports betting platform theScore Bet has become an official betting partner of the North American golf league PGA Tour.
The new partnership means theScore Bet will be the first official betting partner for the PGA Tour in Canada once single-event sports betting legislation is passed in the state. It will be the fifth in the US.
Under the agreement, daily odds updates supplied by theScore Bet will be included in the live audio play-by-play of the PGA Tour and aired through SiriumXM PGA Tour Radio, as well as distributed across PGA Tour Digital platforms.
The PGA Tour will also grant theScore Bet rights to advertise and distribute video content, allowing the sports betting company to improve the appeal of golf on its platform.
theScore’s SVP of Marketing and Content, Aubrey Levy, said in a statement: “The PGA TOUR has been an innovative, industry leader in sports betting and we’re excited to collaborate to enhance our integrated media and betting experience.”
The PGA Tour’s VP of Gaming, Scott Warfield, added: “The PGA TOUR is focused on engaging sports fans and Score Media and Gaming is one of the global leaders in delivering highly personalized scores, news, statistics and sports betting information.
“Leveraging theScore’s vast reach via this relationship will allow the TOUR to engage fans in unique and creative ways.”
The partnership is just one of a series of agreements theScore has entered into this year, as it continues to expand its score of reach in North America.
Yesterday it was announced that the company also reached a deal with Harrah’s Joliet Hotel & Casino resort, securing access to the Illinois sports betting market.
Parent company Score Media & Gaming also recently announced that it plans to raise $183m in an initial public offering (IPO) in the US in order to fund working capital and for other general corporate purposes.