Sportradar nets official Wimbledon tennis data and AV betting rights deal
Sportradar has secured a multi-year extension of its data and audiovisual (AV) betting rights agreement for Wimbledon.
Press release.- Sportradar today announced a multi-year extension of its data and audiovisual (AV) betting rights agreement for The Championships, Wimbledon. The rights were originally secured as part of the company’s acquisition of IMG ARENA in 2025.
The multi-year renewal of the agreement beyond 2026 with the All England Club, which stages Wimbledon, continues Sportradar’s exclusive global distribution of official data and AV betting rights. The agreement covers both The Championships main draw and the Qualifying Competition.
The extension of the Wimbledon partnership
In total, Sportradar delivers more than 40,000 tennis matches annually to its global client base.
The extension enables deeper integration of official data into innovative betting and fan engagement products, such as expanded micro betting and player markets powered by the company’s real-time odds to further enhance in-play engagement.
Moritz Gloeckler, EVP Rights and Strategic Projects Sportradar, said: “The Championships is one of the most iconic properties in global sport. Working exclusively with the All England Club allows us to bring the most accurate, real-time data from Wimbledon into the global betting ecosystem, and to the integrity services we will also provide. By integrating advanced live markets and micro betting capabilities, we’re enabling our partners to deliver more immersive engagement throughout every point, game and set.”
Paul Davies, Associate Director, Broadcast, Production & Media Rights at the All England Club, added: “We are pleased to extend our relationship with Sportradar and for the distribution of Wimbledon’s official data and audiovisual betting rights. Ensuring that accurate, official data from The Championships is delivered globally is important for protecting the integrity of our event while supporting innovation in how fans engage with the sport.”
