Social betting app Dabble launches in Britain
Britain is the third market for the app, which blends traditional sports betting with social media-inspired mechanics.
UK.- The Australian social betting brand Dabble has launched its app in Britain after gaining a licence from the Gambling Commission back in April. It’s the third market for the brand after its native Australia and the US, where it offers fantasy sports.
The brand is aiming to carve out a presence in the British sports betting market with a social media campaign starring the former England cricket captain Michael Vaughan, which makes it appear that the app is out to challenge legacy bookmakers.
Founded in Darwin, the company has opened UK offices in Leeds and is still recruiting for marketing, compliance and customer service positions. For this new market entry, it’s expanded its tech arrangement with BetMakers Technology to use the latter’s Price Manager and Racelab ProFORM solutions for the app’s horse racing content.
CEO Tom Rundle said: “Our ambition is about more than market share. We want to provide the next generation of wagering entertainment that isn’t just about odds and outcomes. We believe our product resonates with how today’s punters interact – and we’re confident it will thrive in the UK.
“The UK market has remained surprisingly static in terms of innovation. We believe we’re bringing something refreshingly different – and more importantly, something sustainable.”
Dabble combines traditional sports betting with mechanics inspired by social media, such as a banter channel where customers can chat and a copy bets tool. The approach has been a success in Australia, with revenue more than doubling in 2024, but the British sports betting market is one of the toughest to break into and it will have to be careful to avoid falling fowl of the Gambling Commission if it uses high-profile influencer advertising.
The new market entry comes just a couple of weeks after several major brands lost their British gambling licences amid the TGP Europe’s surrender of its Gambling Commission licence. The white-label gambling operator, which was behind the sites of 15 brands, pulled out of the British market after being ordered to pay a £3.3m penalty if it wanted to continue trading. It was accused of breaching anti-money laundering rules and failing to carry out sufficient checks on business partners.
