Ulyana Fedasenka, 1spin4win: “We understand the demand for high-performing content and build retention into every game”

Ulyana Fedasenka, Business Account Manager at 1spin4win, discusses the company’s recent iGB L!VE showcase, effective strategies for retaining players, and the ongoing demand for classic slot content.

Exclusive interview.- While digital communication remains at the heart of day-to-day business in igaming, industry events continue to play a crucial role in building relationships, exchanging ideas, and identifying new opportunities for growth. At iGB L!VE, operators, suppliers, and affiliates came together to discuss the trends shaping the market, from player retention and promotional strategies to innovation in game development and the impact of major sporting events such as the FIFA World Cup.

In this exclusive interview, Ulyana Fedasenka, business account manager at 1spin4win, shares her insights from iGB L!VE and reflects on the conversations that dominated the event. She discusses what operators are looking for from slot providers in today’s competitive market, the enduring appeal of classic slot content, the value of promotional tools such as Cash & Drops campaigns, and why face-to-face interactions remain essential for building strong and successful partnerships in the B2B gaming industry.

You recently represented 1spin4win at iGB L!VE. What were the main topics operators and partners discussed during the event?

iGB L!VE was a very productive event for 1spin4win. There were many meetings, face-to-face networking, and useful conversations with partners about growth opportunities, collaboration, joint promotional campaigns, and future launches. I would also say that our recent partnership with Stake.mx added extra momentum to these discussions and created additional interest around 1spin4win during the summit.

If I had to highlight one topic that stood out the most, it would be the World Cup. Sports were clearly one of the major themes of the conference. And it was especially interesting for us too, as 1spin4win recently launched Lucky Goal, our first football-themed release.

Based on your conversations at the conference, what are operators looking for from slot providers today?

From the conversations I had during the conference, it was clear that operators are looking for more than just games. They want to see that content delivers strong performance and keeps players returning.

As a provider, we understand this demand very well. We meet it by building strong retention into every slot from the very beginning, through a well-balanced combination of RTP, max multipliers, and paytable design. This approach allows us to maintain a consistent 40 per cent month-to-month retention rate.

Product innovation is also very much in focus. Online casinos are paying close attention to games with fresh features. At 1spin4win, we regularly introduce new mechanics to keep timeless gameplay engaging. A good example is one of our recent releases, Cash’n Spins 243 Plus, which launched an entire lineup built around the Coin Plus mechanic. It was rewarding to hear partners share that this title has been resonating strongly with players.

Another thing operators mentioned was the importance of close cooperation with providers. That includes promoting games through tools such as promotional placements, tournaments, and network campaigns, including Cash & Drops, which 1spin4win regularly runs in both network-wide and individual formats.

After integration, how does a Business Account Manager support partners and help them get the most value from 1spin4win’s content and promotional tools?

At 1spin4win, we take an individual approach to every partner. It starts with understanding their business in detail. We take a close look at the target GEOs, the operator’s existing content, their top-performing titles, the games already featured in the lobby, and our internal statistics. This helps us see what kind of content and promotional support will work best for that specific audience.

From there, we build a tailored strategy for each partner. This includes personalised game recommendations, promotional ideas, and a broader account plan tailored to the client’s goals and player behaviour.

This individual approach continues throughout the whole cooperation. We help operators use 1spin4win’s promotional tools effectively, analyse campaign results, and adjust future activity based on performance. Overall, the role is about staying close to the partner, understanding their needs, and helping them get the most value from our content.

1spin4win is known for classic online slots. Based on your conversations with partners, how strong is the demand for classic slot content today?

From my experience, I can say that demand for classic slot content remains consistently strong. Both operators and players value these games for their simplicity and recognisability, while for online casinos, they also offer broad player appeal. We see this clearly across our key regions — Europe, Latin America, and Africa.

Speaking specifically about what partners appreciate about 1spin4win as a classic slot provider, one of its key strengths is the variety we offer within the timeless format. Our portfolio combines traditional fruit and coin-based titles with more captivating themed adventures.

“Demand for classic slot content remains consistently strong.”

Ulyana Fedasenka, business account manager at 1spin4win.

How effective are Cash & Drops campaigns for partners in terms of player activity, retention, and overall engagement?

1spin4win’s Cash & Drops campaigns work very well for our partners. By adding an extra level of excitement to the traditional gaming experience, they bring more variety to the lobby and increase player engagement. This drives visible growth in bet count, encourages repeat player sessions, and helps attract new players while retaining the existing audience during and beyond the promotional period.

A good example is one of our previous campaigns, “Multiplier Madness”. It brought participating casinos a 69 per cent increase in player count and a 40 per cent rise in both bet sum and bet count.

Another major advantage of this format is its simplicity. For operators, Cash & Drops campaigns are easy to launch because we take the burden of feature setup off casinos’ shoulders and ensure all rewards are credited directly to players’ accounts. Additionally, we provide all the marketing materials that can be easily customised by the partner.

For players, the format is just as straightforward: they can receive random cash prizes and multipliers without having to complete any extra actions.

Why is face-to-face communication at events like iGB L!VE still important in B2B igaming? What can be achieved in person that is harder to build through online communication?

I believe that face-to-face communication helps people get to know each other better and build trust much faster than online communication. A big part of that is listening carefully and asking the right questions. It shows genuine interest and helps you understand what the client really needs.

In-person meetings also make it easier to receive immediate feedback, present new products, features, or promotional ideas, and discuss future plans more naturally than through messages or calls.

Once that personal connection is established, online communication usually becomes much smoother and more effective afterwards.