PointsBet partners with Austin FC

As part of the long-term deal, the gaming company will receive brand integration at the soccer club´s stadium.

US.- The gaming company PointsBet and Major League Soccer’s (MLS) Austin FC have announced a new agreement. As a founding partner and sports betting partner, PointsBet will receive brand integration at Austin FC’s new Q2 Stadium and will have naming rights to the PointsBet Sports Bar.

The long-term agreement includes retail and online sports betting, daily fantasy, and free-to-play games.

Andy Loughnane, President of Austin FC, said: “PointsBet has emerged as a leader in a competitive and coveted landscape in sports. We are honored that PointsBet has chosen to strategically align with Austin FC and Major League Soccer.

Johnny Aitken, CEO of PointsBet USA, added: “Austin FC has excited global soccer fans and is setting a new standard for what it means to deliver for their supporters and their community by putting a laser-focus on experience.

“That’s exactly what we’re doing in the sports betting industry, and we simply couldn’t be more thrilled to align with the club in its inaugural season as a Founding Partner.”

See also: PointsBet names new senior director of product for Canada