PointsBet appoints Liam Roecklein as senior vice president of content

Roecklein will report to recently named US chief marketing officer Kyle Christensen.

US.- PointsBet has named Liam Roecklein as senior vice president of content. He will work under the direction of recently named US chief marketing officer Kyle Christensen.

Roecklein served as senior vice president and general manager at Cheddar News and as executive producer at Time Inc. He will lead PointsBet’s content strategy for digital, social and traditional media, enhancing the consumer experience.

Christensen said: “We are poised to do big things with Liam coming on board. His proven track record of growing businesses using content as a staple for building communities can’t be understated.

“This market is still so new to so many. We have a unique opportunity here to expand the sporting experience with our in-house technology and the NBC partnership, highlighting why PointsBet is the premier destination for bettors. Liam and his team will be at the center of this.”

Roecklein commented: “PointsBet’s stable of talent and sports partnerships offers a treasure trove of untapped resources. The industry is just starting to embrace the assets available to create extraordinary content for use in traditional, online and social media.

“We are at the precipice of what’s to come. True to form for the brand, PointsBet will be at the forefront of attracting users and engaging them where they are.”

See also: PointsBet partners with Colonial Downs for Virginia sports betting licence