Oscar Brodkin, Sportradar: “We will be launching several exciting, new titles that have been created exclusively for the Asian target audience”

Oscar Brodkin, Sportradar’s executive vice president and managing director for APAC, reveals how the company is gearing up for a new edition of SiGMA Asia.

Exclusive interview.- In an exclusive interview with Focus Gaming News, Oscar Brodkin, executive vice president and managing director for APAC at Sportradar, discusses what he believes will be the key talking points at SiGMA Asia, and anticipates the company’s presentation at the event.

How are you preparing for SiGMA Asia and what do you expect from the expo? 

Off the back of last year’s success and bullish sentiment in Asia for both online and land-based gaming, we expect continued momentum and enthusiasm at this year’s SiGMA Asia. In particular, we anticipate interest from new players in the industry who are very forward-thinking and expect our innovative solutions to match their audacious goals.  

What solutions are you planning to showcase at the exhibition? 

Our two main focuses at the exhibition this year will be on Sportsbook Management and Trading Solutions and igaming Solutions. It is well-known that we have a comprehensive trading and risk management solution, which is constantly improving through the ingestion of data from the billions of tickets we see across our Managed Trading Services (MTS) clients.  

Combined with our AI-driven technology and models, we unlock deeper insights that empower clients to make better business decisions which translates to profitability. We will also be making a strong push into igaming this year, initially through our award-winning collection of slot games that have been highly successful in Europe and Brazil. We will be launching several exciting, new titles later in the year that have been created exclusively for the Asian target audience. 

What do you think the main topics discussed among attendees will be? 

A continuation of how AI will change the landscape of gaming – both online and land-based – and how companies in this space should adapt their approach and technologies to take advantage.  

In Asia, the exciting developments in the UAE, Sri Lanka and Thailand will be closely monitored in the coming months as opportunities will come quick and fast. Those who have been preparing for impending legalisation/regulation and planting the seeds will be eagerly waiting for their efforts to bear fruit. Combining these two themes of the expanding regulatory landscape and AI, we see personalised technical client support as a key requirement for any provider.  

“In Asia, the exciting developments in the UAE, Sri Lanka and Thailand will be closely monitored in the coming months as opportunities will come quick and fast.”

Oscar Brodkin, executive vice president, managing director – APAC at Sportradar.

What can we expect from Sportradar in terms of expansion strategy in the coming months? What role does Asia play in the company’s plans? 

As mentioned, there are very positive developments in markets that are looking at legalisation that we are actively assessing to identify opportunities not just for growth but also to enhance our offerings and capabilities including localised product and content.  

We are mindful though of overcommitting to one country or strategy and will continue to focus on world-class solutions as the starting point with a view to then localise. Asia is now at the forefront of Sportradar’s mind as it is the region with the most growth potential over the next few years.  

What objectives does the company have for the rest of the year? 

We are a NASDAQ-listed public company and therefore we have a duty to our investors to hit our revenue and EBITDA growth expectations. We will achieve this through outstanding product and service delivery combined with unrivalled client care. We are one of the leading companies globally to collect, value-add and distribute data along with fan engagement, marketing and retention services, we are always looking to combine all products to make it simpler for our clients. 

Finally, we always set our product team the goal of bringing out one truly, unrivalled innovative product each year. But you’ll have to wait and see what we have planned for this year!