NBC Sports signs deal with SportsDataIO for sports betting content offering
The firms will team up to create a news feed that includes media, fantasy, and betting data.
US.- NBC Sports and SportsDataIO have partnered to give third parties access to player news from NBC Sports’ Rotoworld. They will create a “360-degree” content offering, covering media, fantasy, and betting.
NBC Sports Edge and Rotoworld senior director for betting and gaming content Ed Williams said: “Rotoworld’s player news, coupled with SportsDataIO’s player data, gives first-time access to media, fantasy, sports betting sites and more – a true 360-degree content offering. Combining the best player news and the most timely and thorough sports data in the market creates a valuable and winning combination.”
SportsDataIO president Dustin Sullivan added: “Being selected as NBC Sports’ exclusive distribution partner for their best-in-class player news gives us the final component to round out our Players’ Feed product, containing lineups, injuries, rosters and depth charts, creating an instant market-leading product bundle.”
PointsBet veteran Jay Croucher has joined NBC Sports as a betting analyst and appeared on several NBC Sports programmes including “Bet the Edge” podcast. Pointsbet also partnered with NBC sports analyst Chris Simms to create betting content for NBC Sports and PointsBet platforms.
Simms, who played eight NFL seasons and had a four-year career at the University of Texas, provides analysis in NBC Sports programmes, including Football Night in America, the most-watched weekly studio sports show.
In March, PointsBet partnered with NBC Sports Chicago and NBC Sports Philadelphia to present BetCast, an alternate live game sports-betting experience, covering the NBA game between Chicago Bulls and Philadelphia 76ers.
BetMGM scores betting integrations with NBC Sports
BetMGM and NBC Sports have announced a partnership for the 2022 NFL season with weekly integrations on Football Night in America (FNIA) and content across other NBC Sports platforms.
BetMGM will be featured on FNIA, the most-watched studio show in sports, in a variety of content including a weekly segment hosted by former NFL quarterback Chris Simms and sports betting and fantasy commentator Matthew Berry. The segment will highlight storylines and betting odds for the upcoming Sunday Night Football game on NBC, Peacock and Universo.
