Larisa Karaboycheva: “At 7777 gaming, we differentiate ourselves by offering products and solutions designed from an operator’s perspective”

Larisa Karaboycheva, partnership manager at 7777 gaming, shares her insights on the keys to a successful strategy in the industry and explains why she believes promotions and positioning play a crucial role in player engagement.

Exclusive interview.- In a rapidly evolving industry, it is the details that make the difference. As a result, terms such as personalisation, promotion and retention are becoming increasingly common in the igaming sector as operators work to implement an effective strategy that could lead them to success.

In the following exclusive interview with Focus Gaming News, Larisa Karaboycheva, partnership manager at 7777 gaming, shares how the company’s personalised approach, data-driven game recommendations, and innovative promotional strategies are helping operators maximise player engagement and retention.

With a strong presence across global markets and a commitment to constant innovation, Karaboycheva discusses the key elements behind successful collaborations, the importance of tailored content, and what developments operators can expect from 7777 gaming this year.

What does your role as a partnership manager at 7777 gaming entail, and how do you collaborate with operators to maximise their success?

As a partnership manager at 7777 gaming, my role revolves around understanding the specific needs and requirements of each operator to ensure they receive tailored solutions that resonate with their audience. Every operator has a unique player base, and we take a personalised approach by offering a diverse range of games, from beginner-friendly options to titles suited for experienced players.

Beyond game offerings, we work closely with operators to create customised monthly promotions and engagement strategies that boost retention and drive excitement. We also continuously expand our portfolio, launching 3-4 new games per month to keep players entertained and engaged. Communication is key in our approach—our team ensures that operators are always up to date with the latest developments, and we work proactively to meet their needs in a timely and professional manner.

What key factors do you consider when recommending new games and releases to your partners, and how do you tailor your approach to different markets?

We have extensive experience in international markets, having expanded since 2021 to Europe, Latin America, Asia, and Africa. Each region has its own preferences and player behaviours, so we conduct thorough research and analysis to align our offerings with market-specific demands.

In addition to our internal expertise, we actively listen to our partners, understanding their market insights and expectations. Our games are developed using advanced mathematical models that enhance player retention, and we combine this with strong marketing knowledge to help operators attract and retain loyal players. With a portfolio of over 150 games, we ensure that every recommendation is backed by data and tailored to the specific needs of each market.

“Each region has its own preferences and player behaviours, so we conduct thorough research and analysis to align our offerings with market-specific demands.”

Larisa Karaboycheva, partnership manager at 7777 gaming

Promotions and positioning play a crucial role in player engagement. Can you share some successful strategies you’ve implemented to enhance game visibility and performance?

Promotions should be timely, relevant, and engaging, which is why we align our marketing campaigns with current trends, major events, and local interests. One of our most successful strategies has been developing and providing game-themed content. Over the past few months, we’ve launched several highly engaging monthly promotional campaigns, such as The Blood Red Saga(Halloween), Santa Cash (Christmas), Crazy Lovers (Valentine’s Day), and Women’s Month. These themed campaigns centred around unique themes and dedicated content, have significantly enhanced game visibility and performance by generating excitement and driving player participation.

Beyond large-scale promotions, we also craft custom-branded games featuring operator logos and brand elements, helping them establish a stronger connection with their players. Whether through localised events, seasonal campaigns, or unique branding opportunities, our goal is to maximise player engagement while strengthening the operator’s brand presence.

“Promotions should be timely, relevant, and engaging, which is why we align our marketing campaigns with current trends, major events, and local interests.”

Larisa Karaboycheva, partnership manager at 7777 gaming

With the gaming industry evolving rapidly, how do you help your partners stay ahead of trends and leverage new growth opportunities?

At 7777 gaming, we differentiate ourselves by offering products and solutions designed from an operator’s perspective. Our games provide a unique, thrilling, and immersive experience, ensuring that operators stand out in a competitive landscape.

We also stay ahead of industry trends by constantly innovating. Whether it’s new game mechanics, gamification elements, or promotional tools, we equip our partners with cutting-edge solutions to enhance player engagement. Additionally, we maintain a flexible and operator-first approach, ensuring that our products align with each partner’s goals and maximise their business potential.

What are the biggest challenges you face in managing partnerships, and how do you ensure smooth communication and collaboration with operators?

Every operator has unique expectations, market conditions, and operational goals, so it’s crucial to maintain clear and open communication at all times.

To address this, we take a proactive and collaborative approach—offering dedicated support, regular updates, and strategic discussions to ensure the smooth implementation of our games and promotional activities. 

Looking ahead, what exciting developments or initiatives can operators expect from 7777 gaming in 2025?

2025 will be an exciting year for 7777 gaming as we continue to expand our global presence and strengthen our industry partnerships. We have a dynamic roadmap that includes: An expanded casino games portfolio. We are introducing new and innovative game titles that push the boundaries of engagement and entertainment. We are committed to increasing our international presence by attending key global gaming events, making new business contacts and strengthening relationships with existing partners. To add excitement to all of this, we plan to introduce advanced promotional and engagement tools with our partners. We are developing new marketing and gamification strategies to help operators maximise player retention and growth.

At 7777 gaming, our dedicated approach to partnerships makes a difference, and we are committed to helping our operators stay ahead in an ever-evolving industry. Exciting times are ahead!