Kresimir Spajic to lead new Allwyn Digital business unit
The lottery giant aims to launch new digital gaming experiences in igaming and sports betting.
Switzerland.- Allwyn has announced the appointment of Kresimir Spajic as CEO of a new business unit called Allwyn Digital. The lottery operator said the move marks an important step in strengthening its digital capabilities.
Allwyn Digital is a new global business area of the group that Allwyn says will support its ambition to “evolve in a more digitally-led and connected way, and deliver engaging experiences Allwyn customers cannot get anywhere else”.
Kresimir has 20 years of experience in online gambling. He joins the group from Betfred, where he was CEO of the US business. The British brand completed its withdrawal from the US market this month. Before that, he worked as an advisor at Apollo Global Management and held senior roles at Great Canadian Entertainment and Hard Rock International.
From September 1, Kresimir will be responsible for advancing Allwyn’s igaming, sportsbook, and digital product capabilities. He will be based in Lucerne and will report to CEO Robert Chvatal.
Chvatal said: “Kresimir’s appointment is a transformative step for our business. His expertise perfectly aligns with our commitment to continuously enhancing the player experience across our digital portfolio of products and games. I am delighted to welcome him to Allwyn in this exciting new chapter.”
Spajic said: “Allwyn has a bold ambition of transforming the way players engage with lotteries, gaming and casual entertainment. Allwyn Digital is the natural next step in that journey – to be more seamlessly connected, digitally integrated and innovative – and I look forward to working with all the team to deliver for players and for the business.”
Last month, Allwyn International announced the sale of its German and Australian casino assets. The operator, formerly known as Sazka until it won the UK National Lottery tender under the Allwyn name, had a portfolio of 10 land-based casinos in Lower Saxony. Gross proceeds from their sale were €67.7m.
Allwyn also entered an agreement to acquire the remaining 15.51 per cent minority interest in the Greece and Cyprus-facing online sports betting and igaming business Stoiximan.
