KK, BC.GAME: “Crypto gaming is moving from payments to a full player value system”

BC.GAME’s CEO discusses the company’s crypto-native strategy, the evolution of player value systems, and how the platform is balancing innovation, compliance, and long-term user engagement in a rapidly changing industry.

Exclusive interview.- KK is the CEO of BC.GAME, one of the leading platforms in the crypto gaming sector, which has grown to more than 9 million registered users. In this exclusive interview with Focus Gaming News, he reflects on the company’s evolution and the strategic decisions that have shaped its direction in an increasingly competitive and regulated environment.

BC.GAME has grown rapidly in a very competitive crypto gaming space. What have been the key decisions that defined the company’s direction over the last couple of years?

Over the past few years, one important thing for BC.GAME has been staying committed to a crypto-native direction, instead of becoming a traditional igaming platform with crypto payment added on top.

This affects many things, including the payment experience, user habits, community relationships, reward mechanisms and platform culture. Many of our users are already familiar with crypto, so what they expect is not just the ability to deposit with crypto. They expect the whole experience to be fast, direct and transparent.

On that basis, BC.GAME has also continued to expand its gaming and sports content, while strengthening compliance, transparency and long-term reward systems. BC Engine and $BC are also part of this direction. They represent what we want to do: move rewards from short-term bonuses into a longer-term and more systematic player participation mechanism.

By the end of last year, BC.GAME had more than 9 million registered users. This scale shows that the platform is no longer only serving early crypto gaming users. It also means the next stage needs to be more structured, more transparent and more sustainable.

Crypto gaming is evolving fast, from payment methods to fully on-chain experiences. Where do you see the biggest opportunity right now, and where is BC.GAME placing its bets?

I think the biggest opportunity is no longer just crypto payment but a crypto-powered player value system.

In the past, the main value of crypto in igaming was faster and more open payments. But now, payment is only a basic capability. The next stage is more about how crypto becomes part of player rewards, platform interaction, asset flexibility and transparency.

This is the direction BC.GAME is working on. Players are not only using crypto to deposit and place bets. They can also receive ongoing value through their activity on the platform. BC Engine and $BC reflect this idea. They upgrade rewards from one-off bonuses into a longer-term and more systematic participation mechanism.

Since its launch in early April, stakers have earned more than $3m BCD in less than two months. For a new reward mechanism, this is a meaningful number. Especially in an industry where many products are still discussed at the concept level, this already shows real player participation.

“I think the biggest opportunity is no longer just crypto payment but a crypto-powered player value system”
KK, CEO of BC.GAME.

Regulated markets are expanding globally, and crypto operators are increasingly navigating licensing frameworks. How is BC.GAME approaching this shift, and what is your strategy for regulated market growth?

The expansion of regulated markets is something the whole industry has to face, especially crypto operators. Of course, we take compliance seriously, but I do not think this is only a short-term compliance issue. It is also a long-term product localisation challenge.

For BC.GAME, compliance is not a passive action. It is the foundation for long-term operations. BC.GAME currently holds operating licences across multiple jurisdictions, and this is also an important basis for entering different markets and building long-term trust.

But if we only understand this as “meeting regulatory requirements”, I think that view is still too narrow. The real challenge is that player habits, payment methods, languages and cultures are very different from market to market. Compliance is the starting point for entering a market, but to really retain users, what matters is the localised product experience.

So BC.GAME’s direction is not to use one model to cover all regions. Instead, within the compliance framework, we want to go deeper into product and operational localisation. We are not blindly trying to enter all markets at the same time. But in the markets we choose to enter, we want to really understand local users and build longer-term, more stable growth.

“For BC.GAME, compliance is not a passive action. It is the foundation for long-term operations”
KK, CEO of BC.GAME.

Player experience is often cited as a differentiator, but it means different things to different operators. What does it concretely mean at BC.GAME, and how does it show up in your product?

Our understanding of player experience is this: every friction point on the platform is a chance to lose trust.

So BC.GAME defines player experience in very practical terms: deposits should be fast, withdrawals should be stable, rules should be clear, and when players have a problem, someone should respond. These sound like basic things, but in crypto gaming, doing them well is not easy. Users have very low tolerance for friction, and they have too many other choices.

But experience is not only about “nothing going wrong”. One thing we are also working on is personalised content recommendations. Based on each player’s behaviour and preferences, we want them to find content that truly fits them more quickly on the platform. Behavioural data from 9 million users is an important foundation for this. For players, the feeling should be: the platform seems to understand me.

There is also another half of the player experience outside the platform. When players have problems on Telegram, X or live-streaming channels, can they find a real person to respond — not an automated reply, but someone who truly understands the platform? BC.GAME has dedicated people managing these channels because player relationships should not only happen inside the platform.

Trust is often not built at the moment when a player places a bet. It is built when they have a problem, and someone shows up in time.

The relationship between crypto and traditional igaming is becoming more intertwined. Do you see that as a convergence, or do you think crypto gaming will always have its own distinct identity?

I think both things will happen at the same time.

In areas such as payments, content supply, compliance, risk control and player protection, crypto gaming and traditional igaming will become closer. This is the result of the industry becoming more mature, and it will also make it easier for more mainstream users to enter this market.

But crypto gaming will still keep its own characteristics. Its users care more about speed, transparency, asset flexibility, community participation and token-based rewards. These are not things that traditional igaming can fully achieve simply by adding crypto payments.

So the future is more likely to be that the underlying capabilities gradually converge, while the user experience and culture remain different. What BC.GAME wants to do is combine the stability of traditional igaming with the innovation of crypto gaming.

Trust and transparency are particularly important in the crypto space given its history. How does BC.GAME build and maintain that trust with its player base?

In crypto gaming, players pay more attention to transparency. They are also more used to checking things themselves, rather than only listening to the platform’s explanation.

BC.GAME’s focus is to make the rules and verification methods clearer. For example, provably fair mechanics in relevant games allow players to verify results. The Gamecheck SEAL also provides extra authenticity confirmation for selected games. In addition, we are also making reward and token rules clearer, so players can more easily understand the platform mechanism.

These things do not build trust all at once. They build up slowly as players use the platform over time. Clear rules, verifiable results and a stable experience are very basic things for us, but they are also very important.

“In crypto gaming, players pay more attention to transparency”
KK, CEO of BC.GAME.

BC.GAME has built a systematic approach to player outreach and community operations, covering the channels where crypto users are actually active. How does this support player experience?

For crypto players, trust is not only built through policy pages. It is built in the channels where they actually spend their time.

BC.GAME has a dedicated presence across Telegram, X and live-streaming platforms, so players can reach a real point of contact wherever they are. This kind of accessibility is part of how we think about player experience — not as a support function, but as an ongoing relationship.

iGB L!VE brings together a very broad cross-section of the industry. What are you hoping to take away from this year’s event, and what conversations are you most looking forward to?

The question I most want to discuss this year is: when crypto gaming no longer needs to prove itself to the industry, where should we put our energy next?

My view is player relationships. Over the past few years, this industry has spent a lot of resources on user acquisition, but the mechanisms that truly keep players and make them participate long-term are still quite rough. BC Engine and $BC are our answer to this, but I know they are not the only path.

I am looking forward to speaking with people who are really building products — whether they are game suppliers, payment partners or other operators — about how they think about long-term player value. That is much more interesting than just exchanging business cards.

Looking at the next 12 to 18 months, what is the most important thing BC.GAME is working on that the industry should know about?

Over the next 12 to 18 months, I have a very specific goal for BC.GAME: to make the platform’s value feel visible, verifiable and sustainable to players.

This sounds simple, but in crypto gaming, it is actually very hard to do. Many platforms have reward mechanisms that are complex and unclear, and players do not know what they are really getting. BC Engine and $BC are trying to solve this problem — turning the value of player participation from a one-off bonus into a long-term system that can be understood.

At the same time, BC.GAME will continue to deepen localised operations in more markets. We are not trying to cover everywhere, but in the markets we enter, we want to build solidly.

My core view since joining BC.GAME is that this platform already has a very strong crypto-native foundation. What it needs now is to turn that strength into a product experience that more people can actually feel. If, 18 months from now, more players are willing to recommend BC.GAME to people around them, then we have done the right thing.