BC.GAME ranks second in sportsbook volume as football tournament betting traffic rises

BC.GAME has secured second place in crypto sportsbook volume, generating $12.51m during the football tournament after launching a series of targeted event campaigns.

Press release.- As the global football tournament gets underway, sports betting platforms are seeing a clear traffic window. With matches taking place in quick succession, user demand around pre-match odds, popular teams, match results and goal markets has increased, lifting activity across crypto sportsbooks.

FairGambling’s latest sportsbook volume data shows BC.GAME ranking second on the list, with approximately $12.51m in sports betting volume.

The tournament itself naturally brings a high level of attention, creating a strong traffic base for sports betting platforms during this period. Dense match schedules, popular teams and frequent odds movements all give users more reasons to enter sportsbooks.

Looking at BC.GAME’s football campaign page, the platform has not relied on a single betting entry point during the tournament window. Instead, it has arranged multiple activities around different match days and user behaviours, including Your First Bet On Us, Daily Odds Boost, Streak Rewards, Tournament Leaderboard and Grand Raffle.

These activities serve different scenarios. Your First Bet On Us is mainly aimed at new users. After a user’s first settled Match Winner bet loses, they can receive up to $100 back as a free bet. Daily Odds Boost covers 39 match days, with three boosted markets available each day, allowing the campaign rhythm to follow the tournament schedule.

Streak Rewards is more focused on repeat participation. Users who place bets on football tournament events each day can unlock free bets after reaching certain milestones. The Tournament Leaderboard is divided into the Group Stage and Knockouts, with a $500,000 prize pool, extending user attention from individual matches to stage-based rankings.

Grand Raffle is a longer-cycle activity, running from June 3 to August 15. Prizes include a Ferrari 296 GTB, final match ticket packages, BTC, MacBook Pro and iPhone 17 Pro Max, with a total prize pool of more than $1 million. Compared with single-match bonuses, this type of raffle is better suited to covering the full tournament period.

BC.GAME’s recent rise in sportsbook volume can be viewed from two angles. On one hand, the tournament has brought higher-frequency sports betting demand. On the other hand, the platform has set up multiple campaign touchpoints around the match schedule, giving users more ways to participate across first bets, daily matches, streak betting, leaderboards and raffles.

For sportsbook platforms, growth during a major football tournament is not only about one week of betting volume. It also depends on whether campaign activity can keep pace with the tournament rhythm. BC.GAME’s current position at second place in 7-day sportsbook volume shows that its sports betting business has seen higher activity during this tournament window. As the schedule continues, future data will still depend on match interest and whether the campaign rhythm can continue to support user participation.