Kindred expands sportsbook brand Unibet in Arizona

Kindred has partnered with Turf Paradise and obtained nine Limited Event Wagering Operator licences.

US.- Kindred has partnered with Turf Paradise and obtained nine Limited Event Wagering Operator (LEWO) licences to operate sports betting in Arizona. The deal will see Kindred will expand its sportsbook brand Unibet in the state after launching Unibet’s first retail sportsbook in Arizona at Paradise Casino in Yuma.

Unibet can now conduct event wagering at Turf Paradise, Brookside II, Charley’s Sports Grill, Gallagher’s 16th, Gallagher’s Baseline, Harold’s, R.T. O’Sullivan, Boston’s Bar and Midtown Tavern.

Manuel Stan, SVP North America, Kindred Group, said: “Being awarded nine of the ten LEWO licenses is a great outcome for Kindred, Turf Paradise and our partners in the state. This is a great opportunity for Kindred Group to expand the Unibet brand in Arizona and build on the early success in the state.

“Over the next few months, we will work closely with our partners to prepare the launches in the different locations and are excited to be able to bring our best-in-class product to more customers in Arizona.”

Arizona’s sportsbooks generated $51.4m in gross gaming revenue (GGR) in November, making Arizona the quickest state to reach $1bn in accumulative wagering after launch. Sports betting was legalised in the state last April.

See also: New Arizona sports betting bill aims to double tribal licences