IBIA launches new identity and Mission 2030 roadmap
The sports integrity body aims to expand collaboration and strengthen its platform for detecting suspicious betting.
UK.- The International Betting Integrity Association (IBIA) has announced the launch of Mission 2030, a new five-year strategy intended to strengthen its role in setting global standards for sports betting integrity. The body has also unveiled a refreshed brand identity, designed to reflect its growing international reach.
Mission 2030 focuses on three core objectives: strengthening IBIA’s Global Monitoring & Alert Platform (Global MAP) to detect suspicious betting and support investigations; expanding collaboration by deepening and broadening partnerships across the global sports integrity ecosystem; and advancing prevention through better regulation, effective policy engagement and player education initiatives.
The integrity body says the strategic plan serves as a roadmap, setting direction and priorities while allowing flexibility to meet emerging trends, such as AI, crypto, esports and new market openings that are reshaping the betting and integrity landscape. Detailed actions and tactical initiatives will be developed and delivered in partnership with IBIA’s members with the aim of keeping the association flexible, innovative and proactive, it said.
Meanwhile, the new brand identity includes a redesigned logo, with six interwoven segments intended to represent six categories of stakeholders involved in protecting betting integrity: operators, sports, regulators, law enforcement, athletes and institutions. The new strapline is “Safeguarding Sports Betting”.
Khalid Ali, CEO of IBIA, said: “As IBIA marks its 20th anniversary, we are not only reflecting on the past, we are also looking ahead to the future. Our new strategic roadmap charts how we will continue to deliver best in class integrity services to our members, deepen collaboration with our partners, and successfully confront the challenges and opportunities reshaping our industry. IBIA is evolving to ensure that whatever new trends emerge, we remain ready to safeguard sports, consumers and regulated betting markets.
“To achieve our ambitions, we need to evolve and that starts with the way we present ourselves. More than just a visual update, our new brand is a key building block of Mission 2030. It reflects not just who we are today, but where we are heading tomorrow.”
The IBIA identified 63 cases of potentially suspicious betting activity in the first quarter of the year. The figure represents a decline of 3 per cent compared to the previous quarter but a rise of 11 per cent year-over-year from 57 alerts reported in Q1 2024.
