The most anticipated studio debut of the year: DELULU Gaming officially enters the igaming market
The new-generation game studio makes its official debut backed by integrations with major platforms, and a private Soft Launch Dinner in London that introduced the brand to the C-level circle of the igaming world.
Press release.- DELULU Gaming has officially entered the igaming market — and from day one, the studio has made clear it is not here to blend in. The brand marked its debut with a private Soft Launch Dinner in London, held alongside iGB London, introducing DELULU to a curated circle of 250+ C-level industry leaders.
Another milestone came even before the official market launch: DELULU’s debut portfolio went live on Stake, one of the world’s most influential igaming brands.
Partnerships in place from day one
The launch is backed by key partnerships already in place. DELULU Gaming has completed its integration with SoftGamings, one of the industry’s leading aggregators, giving operators across the network immediate access to the studio’s portfolio. SOFTSWISS joins as Strategic Technology Partner, bringing reliable infrastructure, deep industry expertise, and a trusted ecosystem to support DELULU’s growth from the very first step. The studio is also working with Tequity and several other partners, with more to be announced.
And this is only the beginning. New partnerships and integrations are already in the pipeline, with more announcements to follow as DELULU expands its reach across the industry.
Arthur Sheikhaliev, CEO of DELULU Gaming, commented: “Launching DELULU is the result of a bold vision and the work of an exceptional team. We enter the market with strong partnerships and a portfolio we’re proud of. From this point, our focus is on building DELULU into a trusted global brand.”
DELULU Gaming is already expanding its presence across the industry. The team is actively meeting operators and aggregators interested in integrating DELULU content, with meetings available both online and at upcoming industry events throughout 2026.
Built for a market that rewards quality
DELULU enters at a moment when operators are prioritising quality and distinctive experiences over volume. The studio’s answer: games built around player behaviour, mechanical clarity, and a visual identity designed to stand out from the first frame.
The debut portfolio reflects that approach:
Candy Chaos → 7×7 cluster pays with bomb mechanics and player-selectable Free Spin volatility. Controlled chaos engineered for high engagement and serious replay value.
Dogs Arena → ways-to-win game with expandable reels (4×5 up to 6×5), player-selectable volatility via Wild fighter characters, and scatter-triggered Free Spins with three Barrel colour modes.
Oh My Gods → 6×5 pay-anywhere grid with a dual Free Spins system: choose Zeus or Thor, each unlocking totally different FS modes. Ends with a Final Gods Clash that multiplies total win x3 if your god wins.
MLK Voyage → 5×4 reel adventure with three scatter-triggered bonus modes, Barrel Boost progression, and max win up to 20,000x. Old-school energy with new-school mechanical ambition.
Portal Plinko → sci-fi instant-win with adjustable risk tiers, multi-ball drops, and a free-only GIGA Ball Surge locking multipliers up to 100x. Plinko reimagined for players who want every drop to count.
Every title is stream-ready from day one, with bold visuals, tight mechanics, and math engineered for emotional impact. New titles are already in development with more releases planned in the coming months.
