Hard Rock International plans to expand its business to the online casino market.
US.- Hard Rock International, owner of one of the world’s most recognisable brands, announces its iGaming division has entered into a strategic partnership with Gaming Innovation Group (GiG) to build a new online casino. The casino company will extend its renowned gaming business to the online market in the United States.
GIG will provide Hard Rock with a state of the art digital consumer portal, as well as the back-end platform to manage the operations. The online casino will be developed by GIG’s design and development team in collaboration with Hard Rock, with the offering launching in 2018. GiG has also announced it has kicked off the application process for the Casino Service Industry Enterprise License in New Jersey, moving the company into a third regulated market.
Hard Rock International recently invested US$500 million in Hard Rock Hotel & Casino – Atlantic City, opening in summer 2018. The investment added the second largest gaming market in the United States to its portfolio of 11 casinos.
“Hard Rock has an ambitious plan to become a global leader in the international online gaming space,” said Kresimir Spajic, SPV, Online Gaming at Hard Rock. “We are confident that together with GiG we can disrupt the market through product innovation and unique user experience.”
“We are excited to be part of Hard Rock International’s inspiring and innovative plans to become a global leader in the international online gaming space,” says Robin Reed, CEO, GiG. “The online casino will be a stand-out product with the sizzle of the Hard Rock music, entertainment and lifestyle brand.”