Flutter Entertainment is said to be reviewing the options of selling Oddschecker to focus on its core betting and gaming business.
UK.- The FTSE100 gaming company Flutter Entertainment is reviewing options to sell its Oddschecker odds comparison and referral business in order to focus on its core sports betting and igaming operations.
According to Sky News, the UK-based operator has recruited New York investment bank Moelis & Company to advise on a potential sale.
Sky News said city sources had valued Oddschecker at £150m. The site is the leading odds comparison and player referral service in the British and Australian betting markets
Flutter obtained Oddschecker in its $11bn acquisition of The Stars Group (TSG) last year.
Observers had predicted that it would sell the odds comparison service soon after the merger as Flutter focused on building its dominance as an igaming and sports betting operator in regulated markets.
Flutter’s acquisition of Oddschecker led rival Entain (then GVC Holdings) to withdraw its UK sportsbooks, including Ladbrokes, Coral and Betdaq from advertising with the service in July last year.
Flutter is currently reviewing its structure. It is reportedly considering a separate US listing for its US sports betting brand FanDuel.