FDJ’s ParionsSport signs partnership with French Rugby Federation
La Française des Jeux’s sports betting arm has agreed a three-year deal with the federation.
France.- ParionsSport, the sports betting division of the formerly state-owned La Française des Jeux (FDJ), has signed a three-year partnership deal with the French Rugby Federation (FFR).
ParionsSport will be the official partner of FFR and its male and female national teams until 2024.
ParionsSport and ParionsSport Online branding will appear during this year’s Six Nations home games in Stade de France and on FFR’s social media channels. ParionsSport Online will push exclusive content and competitions through its media.
Richard Courtois, FDJ’s director of sports betting, said: “We are particularly happy to establish a partnership with the French Rugby Federation and to make it a long-term one. The ParionsSport online and ParionsSport point of sale brands share the values of respect and solidarity that the oval has always conveyed.”
Bernard Laporte, president of the FFR, said: “This partnership with ParionsSport is the marker of great ambitions for the next three years.
“I am very happy to be able to count on the commitment of this historical support of French sport and I know that this new collaboration will be beneficial to French rugby and to our teams in France.”
Rugby is FDJ’s fourth most popular sport for betting, following football, tennis and basketball. In January, FDJ named former Coca-Cola exec Isabelle Bastian as its new commercial director.
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