The operator will hold five special lottery draws to raise funds for major landmarks.
France.- The French lottery operator Française des Jeux (FDJ) has relaunched its Mission Patrimoine project to help heritage landmarks recover from the impact of the Covid-19 pandemic.
It will host five Mission Patrimoine lottery draws this month to raise direct funds for France’s National Heritage Foundation. It has launched a national advertising campaign to promote the draws.
As part of its 2020 social responsibility directives, the operator has also launched a €15 “Heritage Scratchcard” which will be sold at its 30,000 retail sales points.
The scratchcard includes a bonus QR code incentive offering players the chance to win passes to visit heritage landmarks across France.
The funds raised by Mission Patrimoine will be tracked by the campaign’s dedicated website www.illiko.fr. Players will be able to view their bonus prizes on the same site.
FDJ says its social responsibility mandate remains unaffected by cutbacks aimed at achieving cost savings as a result of the Covid-19 pandemic.
It hopes the new project will surpass the €47m raised by its previous heritage campaign.
CEO Stéphane Pallez said: “Groupe FDJ is proud to participate in the restoration of national heritage, thanks to its games and the mobilisation of its players.
“This year again, we hope to renew the success of the Mission Patrimoine games and thus contribute to this great and great cause.”
Last month, FDJ announced that it would sponsor 100 amateur French football clubs.