Entain extends horseracing streaming partnerships with SIS and RMG

The sports betting and gambling company has signed a new agreement until 2026.

UK.- The sports betting and gambling company Entain has extended its horseracing streaming partnerships with betting content and production services provider Sports Information Services (SIS) and Racecourse Media Group (RMG). The new deal is set to expire in 2026.

Entain will continue to use media feeds from 35 racecourses across the UK for its Coral and Ladbrokes brand. The company will also invest in digital services that will help to synchronise its retail and online offerings.

Andy Hicks, Entain’s managing director of retail in the UK and Ireland said: “We pride ourselves in showcasing exciting and engaging content in our shops, providing the best experiences for our customers. This partnership will ensure our customers can enjoy high-quality content live from the most iconic horse racing events in the UK – and is a key part of our investment in digital services across retail.”

Martin Stevenson, CEO of RMG, added: “RMG has long enjoyed a very valued relationship with Entain’s brands, and we’re delighted our racecourses’ quality, core racing content will continue to be enjoyed by its customers.

“Along with our partners SIS, we look forward to working closely with Entain in bringing our market-leading horseracing to some of the UK’s most iconic betting brands. Entain’s commitment through to 2026 is testament to the strength of RMG and SIS’s offering, and we look forward to more betting operators following suit in due course.”

Richard Ames, chief executive of SIS, commented: “We’re very pleased to have extended our partnership with Entain and look forward to working closely with their brands to deliver the best UK horse racing content through to 2026.

“Through this latest deal, SIS remains a key component of the value chain that ensures the horse racing industry and bookmakers collaborate successfully, bringing entertaining experiences to bettors across the UK and around the world.”

See also: Entain sells Betdaq back to former owner Dermot Desmond