EGBA report 2025: European online casino revenue rises by 22%
Online casino games were the leading contributor to online gross gambling revenue.
Belgium.- The European Gaming and Betting Association (EGBA), the trade body that represents many of Europe’s leading online gambling operators, has published its Annual Activity Report for 2025. The report showcases achievements and provides aggregated market data from EGBA members for 2024.
The association grew in 2024 with the addition of Superbet Group, LeoVegas Group, and Sumsub as new members. EGBA members now collectively hold 321 licences, enabling them to offer services in 21 European countries. Members’ combined online gross gaming revenue (GGR) reached €13.5bn, a 15 per cent increase compared to the previous year. The figure represents over 28 per cent of all online GGR in Europe, which reached €47.9bn in 2024 according to a previous EGBA report.
The volume of individual stakes processed reached, 177.7 billion, a 31 per cent increase year-on-year. The total value of stakes amounted to €215.6 billion, an 11 per cent rise, though the average stake value declined by 14 per cent to €1.20. Customer winnings reached €202.1bn, an 11 per cent increase.
Online casino games were the leading contributor, accounting for 51 per cent of GGR at €7bn. Sports betting contributed 41 per cent at €5.5bn. Additional revenue streams included poker (€0.5bn), bingo and other gambling products (€0.4bn), and e-sports and virtual betting (€0.1bn).
Casino games experienced 22 per cent revenue growth, while sports betting increased by 15 per cent, and bingo and other gambling products 19 per cent. E-sports revenue rose by 16 per cent, and poker saw a decline of 5 per cent. Within sports betting, pre-match wagers accounted for 63 per cent of revenue, compared to 37 per cent generated by in-play betting.
Meanwhile, the 4th annual European Safer Gambling Week expanded to a record 26 countries with 195 stakeholders participating, reaching 3 million citizens. EGBA’s annual sustainability reporting revealed record usage of safer gambling tools, with 21 million customers (65 per cent of total) using safety tools and over 67 million messages sent to players to promote safe and sustainable play.
The EGBA also highlighted the second monitoring exercise of its pan-European responsible advertising code, focusing on minor protection measures and advances in its anti-money laundering initiatives, organising workshops to educate industry stakeholders about the EU’s new AML framework.
EGBA secretary general Maarten Haijer said: “It was a significant year for EGBA: our membership expanded, we hosted a record-breaking European Safer Gambling Week that reached over 3 million citizens with safety messages, and we provided input into many important policy discussions.
“As Finland completes its transition from a monopoly to a licensing system, all EU member states will soon have some form of multi-licensing framework for online gambling. This is a major milestone, representing a fundamental change in Europe’s regulatory landscape over the past 15 years, and validates our view that competitive, well-regulated markets are the best way to protect consumers. Looking ahead, we’ll continue to promote effective policies that support safer gambling and address remaining anti-competitive regulation and practices.”
Meanwhile, the EGBA welcomed a statement by the EU Court of Justice (CJEU) on international gambling law. The court has clarified that EU members should submit all proposed changes in technical regulations for gambling services, including marketing and gambling encouragement, to the European Commission (EC).
The court said that the notification of changes should be submitted through the Technical Regulation Information System (TRIS) procedure. It warned that failure to comply would make new gambling regulations unenforceable against providers, which could lead to confusion for gambling regulators, operators and customers.
The statement follows a legal dispute between the Lithuanian gambling regulator and Unigames. The regulator fined Unigames €12,700 in 2022 for allegedly displaying messages that encourage gambling, in breach of Lithuania’s strict rules against gambling adverts. However, Unigames appealed against the decision, arguing that correct procedure was not followed for the implementation of the rules. The CJEU has adopted a “No Opinion” decision on the case.
