Dutch gambling regulator raps operator over breach of advertising ban
JACKS.NL was ruled to have breached the ban on advertising via sports sponsorships.
The Netherlands.- The Dutch gambling regulator Kansspelautoriteit (KSA) has had words with JOI Gaming Limited, the operator of JACKS.NL regarding a violation of the country’s ban on untargeted advertising. The logo of Jack’s Casino’s physical locations appeared on the Professional Darts Corporation (PDC) website, along with a link to the JACKS.NL website.
While advertising for land-based gambling is permitted under certain conditions, the KSA said that the inclusion of a link constituted untargeted advertising for online gambling.
A ban on sports sponsorship by online gambling providers has been in effect in the Netherlands since July 1 2025. This is part of the broader prohibition of untargeted advertising for remote gambling, which came into force two years earlier. The aim is to better protect vulnerable groups, such as young adults and people with risky gambling behaviour, against gambling advertising.
The KSA received a report that the Jack’s Casino logo was displayed on the PDC.tv website containing a link to the website JACKS.NL. It has confirmed that displaying the logo itself did not constitute an infringement, but that the link to the website containing the online gambling offerings did.
The regulator said it addressed JACKS.NL about the violation and that the link to the website was immediately removed.
“The KSA emphasises that licence holders are responsible for complying with laws and regulations regarding gambling advertising,” the regulator said. “The regulator checks whether providers adhere to these rules and deploys the most effective intervention to ensure a fair and safe gambling offering.”
Also this week, the KSA has issued a general notice to licensed sports betting operators to remind them of the limits of their licences. It says its supervision work revealed that several providers were offering bets that did not fall within the licensed category of sports betting.
The offerings cited included bets on prize competitions, such as a Most Valuable Player (MVP) award. The licence holders involved have been addressed, and these bets were immediately removed, the KSA said.
