Uplatform steals the show at iGB L!VE 2026
The B2B provider transformed its iGB L!VE 2026 stand into an immersive “iGaming Supermarket,” attracting strong operator traffic and showcasing its integrated platform, sportsbook, and casino solutions.
Press release.- Uplatform has wrapped up a highly successful and remarkably energetic exhibition at iGB L!VE 2026, held at ExCeL London. Transforming Stand R60 into a fully realised, immersive “iGaming Supermarket,” the platform provider drew massive crowds and drove high-level industry engagement by showcasing its comprehensive, all-in-one igaming solutions.
The unique retail-themed booth stood out as a major highlight on the exhibition floor, creatively demonstrating how operators can bypass the logistical headache of dealing with multiple suppliers. Attendees packed the aisles to explore Uplatform’s product offerings, participate in crowded on-stand activities, and secure premium partnerships. The checkout lines stayed packed all day thanks to the rolling Wheel of Fortune, a highly competitive Receipt Raffle where a $1,000 prize was won every day, and the “Guess the Basket” challenge. The commitment to the concept ran down to the smallest props — merchandise shrink-wrapped as if pulled from a real store shelf, shopping baskets repurposed as desk decor, and a signature cocktail bar serving drinks with football-shaped straws that visitors asked to keep.
Maria, Head of Marketing at Uplatform, stated: “A great exhibition stand should do more than attract attention—it should tell a story about the company behind it. Our supermarket concept captured exactly what Uplatform stands for: an all-in-one platform where operators can access everything they need to launch, scale, and compete with confidence. And seeing people instantly understand the idea behind our concept was incredibly rewarding.”
In addition to driving heavy foot traffic with interactive games and a signature custom cocktail bar, Uplatform’s executive and sales teams hosted packed networking sessions within their dedicated VIP zones, closing exclusive event-only launch terms for both Turnkey and Sportsbook API integrations.
The event showcased the provider’s ability to deliver an entire igaming setup within a single, connected infrastructure. The award-winning Uplatform’s Turnkey Platform brings the full igaming operation together into a single connected infrastructure, giving operators the tools to launch, manage, and scale without building their business from scattered providers. The platform brings the core operational ingredients of an igaming business into one connected system, including sportsbook, casino content, payments, CRM, affiliate tools, back office, localisation, and first-line support. With everything assembled inside the platform, operators get a complete setup designed for faster market entry, stronger control, and long-term scalability. And precision localisation: regional content, local payment methods, and the sports and leagues players actually follow, allow operators to enter new markets without rebuilding for each one. This is why Uplatform remains a preferred partner for rapid market entry and scaling.
Though the doors to iGB L!VE 2026 have officially closed, Uplatform’s digital supermarket remains open for global operators looking to expand their business.
