DraftKings becomes St. Louis Blues’ official sports betting and daily fantasy operator
The announcement comes ahead of the launch of legal sports betting in Missouri.
US.- DraftKings has been named Official Sports Betting and Daily Fantasy Operator of the NHL’s St. Louis Blues. The announcement comes ahead of the launch of legal sports betting in Missouri on December 1.
As part of the deal, the company will have rights to use St. Louis Blues intellectual property, including team trademarks and logos, across marketing and promotional materials. It will have in-arena signage, brand integrations across television and radio and hospitality experiences throughout the season. According to the NHL, the operator will also spotlight responsible gaming through a pregame, in-arena feature, encouraging use of its responsible gaming tools, including My Stat Sheet and My Budget Builder.
Stephanie Sherman, chief marketing officer at DraftKings, said: “As we get ready to launch our best-in-class online sportsbook for Missouri sports fans, we’re excited to deliver the fun and entertainment we’re known for in a responsible way, alongside the Blues. The Blues’ strong fan base and forward-thinking mindset make them an ideal collaborator as we look to elevate the fan experience in Missouri.”
Steve Chapman, St. Louis Blues chief revenue and marketing officer, added: “Providing Blues fans with the tools on how to play responsibly is a high priority for our organization as we all prepare for sports betting to launch in Missouri in December. Through the accessibility of these resources, and exclusive experiences and events designed for Blues fans beginning in December, our work with DraftKings will help educate customers on how to play responsibly while bringing them closer to their favorite hockey team.”
Operators have begun accepting registrations in Missouri ahead of the launch of regulated online sports betting. Only Circa and DraftKings have untethered licences allowing them to offer mobile sports betting without partnering with a land-based casino or professional sports team. BetMGM, bet365, Caesars, ESPN BET, FanDuel, Fanatics, and Underdog secured licences after entering into partnerships.
