The company has appointed Stacie McCollum as head of programming, and Todd Dubester as vice president, Media Strategy and Business Operations.
US.- DraftKings has started 2022 with changes in its media team. The company has named Stacie McCollum as head of programming, and Todd Dubester as vice president, Media Strategy and Business Operations. The new members will be responsible for leading the management of the firm’s media operations and content development.
McCollum will work with the executive team in content and distribution development. Previously, she worked at ESPN where she held various roles in different areas, such as program strategy, content acquisitions, and live events.
With over 20 years in the industry, Dubester will help find new distribution channels and business models, as well as define the operator’s long-term media and content strategy. Before arriving at Draftkings, he held executive positions at companies, such as Walt Disney and Universal Studios. He founded Academy Sports Media, serving as its CEO.
Brian Angiolet, chief media officer of DraftKings, said: “Bringing in two industry veterans like Stacie and Todd to aid in the growth of our owned content is a giant leap for our overall media strategy as we continue to invest in the buildout of our assets.
“As sports betting continues its rapid ascension in the United States, I am confident these leaders will bring new ideas and fresh perspectives towards our content vision.”
In January, DraftKings named its senior vice president of marketing Stephanie Sherman as chief marketing officer. Sherman is one of the longest-serving employees of the Boston-based operator, having joined in 2013.