Betfred founder Fred Done invests in new gambling tech start-ups from Degree 53 founder.
UK.- Betfred founder Fred Done is investing £25million in a new London-based gambling tech start-up.
The new start-up, Sharp Gaming, aims to provide a full suite of operational services for international sports betting and iGaming businesses.
The start-up will be led by Andrew Daniels, founder of tech agency Degree 53.
It has grown out of Degree 53’s own gaming division, which began running in 2017 and has received a major boost in the form of investment from the Betfred founder and co-owner.
Daniels will step away from the day-to-day running of Degree 53 to become Chief Executive at the start-up.
Sharp Gaming will be run as a separate business but will share offices and collaborate on some projects with Degree 53.
Daniels said: “The online gambling industry works on various legacy technology and white-label platforms that lack flexibility for operators when they’re ready to scale up.
“This is why I created Sharp Gaming to help leading brands to improve their processes, and provide products that not only offer a great experience to their customers but the end-users in the business too.”
He said Sharp Gaming was currently trialling capabilities on a test product and, once operational, would offer functionality to create digital and retail products.