Decline in Danish gaming revenue raises concerns ahead of new advertising restrictions
A sharp drop in sports betting revenue dragged down the industry total for October.
Denmark.- The latest report from the Danish gambling regulator Spillemyndigheden shows that gambling revenue fell by 3.4 per cent year-on-year in October. The drop was particularly pronounced in sports betting and comes after the announcement of new gambling advertising restrictions in Denmark by 2027.
Total revenue among licensed gambling operators in October was DKK 599m (€80m). Sports betting revenue fell by 46 per cent to DKK 112m, offsetting gains in revenue from land-based casinos and gaming machines. That’s despite the Danish Superliga and major international competitions such as the Champions League, Premier League and LaLiga all active during the month.
There has been some suspicion that the downturn in sports betting revenue could be a sign that more customers are using unlicensed operators. However, online casino revenue continues to rise, climbing by 24.4 per cent in October to DKK 356m. Land‑based casinos also saw a rise in revenue, up 6 per cent to DKK 31m.
For the year to date, Danish GGR not including lotteries stands at DKK 13.56bn. Online casino accounted for just over half of that, followed by sports betting (28 per cent), gaming machines (15 per cent) and land‑based casinos (4.95 per cent).
