Chris Nikolopoulos, BETBY: “Our main goal for SBC Summit Americas is to deepen relationships with partners and potential collaborators across the Latin American market”

The company’s chief commercial officer reveals how BETBY is getting ready for SBC Summit Americas.

Exclusive interview.- Chris Nikolopoulos, chief commercial officer at BETBY, shares the supplier’s goals for SBC Summit Americas, its latest esports and localised product developments, and ongoing expansion across Latin America.

What can attendees expect to see and experience at BETBY’s booth during SBC Americas? 

At SBC Americas, BETBY’s stand will be a dynamic showcase of our next-gen sportsbook solution. Attendees will have the opportunity to explore our highly customizable platform and see firsthand how we help operators build differentiated betting experiences for users, no matter their region or preferences.

We’re particularly excited to present a major update to our Betting Tips feature, introducing for the first time in the industry insights for esports. Designed to enhance the player experience by delivering data-driven tips that help bettors make more informed and confident decisions, this tool provides the latest news, key team and player statistics, and other relevant information for popular titles such as Counter-Strike, being available for all major esports tournaments based on betting volume. In addition to expanding into esports, which positions BETBY as the supplier with the widest betting tips coverage in the igaming industry, we have also improved insight quality, with around 99 per cent of all tips now including a relevant supporting fact or statistic, resulting in clearer, more actionable insights.

On top of that, we’ll be showcasing two brand-new BETBY Games titles focused on our eSoccer and eFighting verticals, further expanding our esports content portfolio. These e-sims bring high-frequency, action-packed betting experiences to life, perfect for operators looking to diversify their offering with engaging, always-on content.

Overall, our booth will be a place to discover innovation, explore strategic partnerships, and understand how BETBY can help operators meet user demands.

Are there any specific goals or objectives that BETBY hopes to achieve by participating in SBC Americas this year? 

Our main goal is to deepen relationships with partners and potential collaborators across the Latin American market. This region is the biggest hotspot for the sports betting industry right now, but it comes with unique market dynamics, regulatory frameworks, and user preferences.

Therefore, we aim to demonstrate how BETBY’s flexible, customisable, and AI-powered platform can deliver value in this region and help LatAm’s operators cement their position in the market with culturally relevant content.

But it’s not just that — we see SBC Americas as a valuable listening opportunity. Our success has always been grounded in understanding the needs of our partners and responding with innovative, market-ready solutions. This event will allow us to gather insights, validate our vision, and further align with the needs and regional preferences of Latin American countries, which are crucial to us.

“We aim to demonstrate how BETBY’s flexible, customisable, and AI-powered platform can deliver value in this region and help LatAm’s operators cement their position in the market.”

Chris Nikolopoulos, chief commercial officer at BETBY.

With the unification of SBC Summit North America and SBC Summit Latinoamérica into one event, what opportunities do you see for BETBY in expanding its presence across both regions? 

The unification of SBC Summit North America and Latinoamérica into SBC Summit Americas is a smart move since it mirrors the increasing interconnectedness of global betting trends and business opportunities. For BETBY, it presents a singular platform to connect both strategic goals and regional insights, discuss tailored solutions, and explore potential collaborations in a dynamic environment.

North America, particularly Canada, is becoming an increasingly important market for BETBY, especially Ontario. As the province continues to follow Alberta’s steps and shape its regulatory framework, it creates new opportunities for providers like us to deliver tailored, compliant, and innovative solutions. Similarly, Latin American markets — with Brazil at the forefront — are undergoing rapid transformation, driven by evolving legislation and a strong cultural connection to sports. 

This means both regions are dynamic, high-potential markets where localisation, flexibility, and a deep understanding of user preferences are essential. BETBY is uniquely positioned to operate in this context: we combine technological sophistication with a deep understanding of local content and user behaviour. This event allows us to communicate that clearly and build bridges between operators, suppliers, and players across both regions.

BETBY has recently launched its most comprehensive ‘vaquejada’ betting offering, with a focus on a local approach. Can you elaborate on what sets this offering apart from other traditional betting markets?

Our vaquejada betting content portfolio stands out as the outcome of a hyper-localised approach, aligning with the local culture and passion for this sport, particularly in northeast Brazil. Unlike generic betting markets, this offering has been carefully designed in collaboration with regional operators to reflect the specific preferences of Brazilian users.

We’ve gone beyond surface-level localisation by creating a comprehensive portfolio that feels familiar to fans of vaquejada while integrating it into a global sportsbook environment. Besides offering pre-live markets for traditional events, we also created a fully in-house developed e-sim of this sport — something no other provider is offering — that allows bettors to place wagers at any time, expanding the betting opportunities for operators and players.

BETBY’s vaquejada is a game-changer. We didn’t just create markets for this sport, we built a unique, scalable, and hyper-localised ecosystem crafted specifically for Brazil that is unlike anything else in the market, underscoring our ability to innovate not just for the global mainstream, but for niche, culturally relevant experiences that are often overlooked.

What role does a localised betting offering like vaquejada play in enhancing user engagement and expanding BETBY’s footprint in LatAm markets, especially Brazil? 

Localised content is a key differentiator in today’s sports betting industry, especially in such a dynamic and culturally rich region like Brazil, and our vaquejada offering is a prime example of how BETBY’s go-local strategy translates into real value for operators and deeper engagement for users.

More than being a sport, vaquejada is a tradition in Brazil’s northeast, and tapping into that emotional and cultural connection gives operators a powerful tool for player acquisition and retention. With the addition of pre-live markets and our exclusive Vaquejada E-Simulation, we’re enabling partners to provide content that truly resonates with local audiences and makes their experience more relevant.

By offering both real and e-sim betting experiences, BETBY supports operators in building a complete ecosystem around vaquejada, enhancing user loyalty, boosting lifetime value, and showcasing a commitment to regional preferences. It’s a perfect reflection of our belief that local culture should drive product innovation, not the other way around.

What are your plans for the following months?

In the following months, we plan to continue cementing our position not only in Brazil, which is a cornerstone of our expansion strategy, but also in the rest of Latin America. We already have a local team on the ground, led by our Regional Director, Juan Pablo Barahona, and plan to continue extending our footprint in markets such as Peru, Colombia, Chile, and Mexico. 

Meanwhile, we will also maintain our focus on innovation through regular enhancements to our flexible sportsbook solution, which includes our proprietary esports feed BETBY Games and our comprehensive suite of AI tools AI Labs. 

“In the following months, we plan to continue cementing our position not only in Brazil, which is a cornerstone of our expansion strategy, but also in the rest of Latin America.”

Chris Nikolopoulos, chief commercial officer at BETBY.

Besides that, we will also be present at some of the industry’s most important events. After our global brand ambassador and Chess Grandmaster, Magnus Carlsen, headlined NEXT Summit: Valletta with a standout appearance, we will be attending SiGMA Asia in Manila and SBC Summit in Lisbon to showcase our flexible sportsbook solution and connect with existing and potential future partners. 

But for now, we invite all SBC Americas attendees to visit us at stand C510 and explore what BETBY has to offer.