BETBY launches most comprehensive Vaquejada betting offering, placing emphasis on local approach

This release reinforces the company’s commitment to delivering localised content tailored to regional audiences.

Press release.- BETBY has unveiled an expansion of its premier content portfolio with the addition of pre-live vaquejada markets and the launch of Vaquejada E-Simulation, a fully in-house developed e-simulator. The company said this move establishes it as the supplier in the industry offering the most extensive vaquejada betting portfolio, reinforcing its commitment to delivering localised, high-quality content tailored to regional preferences as part of its go-local approach.

Vaquejada, a rodeo-style competition with deep cultural roots in the northeast region of Brazil, has significant traction in the country’s betting industry. BETBY now offers pre-live markets for major and lower-tier real events, ensuring comprehensive coverage of this fast-paced sport. In addition, the provider now introduces Vaquejada Eletrônico, a fully automated AI-driven simulation that brings a new level of engagement to vaquejada betting.

As a fully in-house e-sim, Vaquejada Eletrônico delivers an unparalleled betting experience by replicating the intensity and strategy of real vaquejada competitions. Each match unfolds dynamically, powered entirely by AI-driven decision-making, ensuring no two games are the same. With no human input required, the e-sim offers fast-paced action, with matches lasting around five minutes. Each team, named after its captain, has four attempts to take down a bull, with scoring determined by successful takedowns and penalties applied for errors.

The company said: “With a diverse and scalable portfolio, BETBY’s vaquejada offering provides both pre-live and esports simulation betting opportunities. Vaquejada includes 150 events per month and pre-live betting markets, supported by a dedicated team of expert traders, while Vaquejada Eletrônico offers an unmatched frequency with 7,500 events per month, featuring one league with over 20 betting markets. The e-sim ensures 100 per cent data accuracy and stability, with unlimited customisation options allowing operators to tailor banners, game frequency, and even margins to their needs. Dynamic AI behaviour guarantees that every match is unique, making the experience highly engaging for bettors.”

BETBY’s go-local approach allows it to create hyper-localised content tailored to regional markets, ensuring operators have access to exclusive, high-quality betting opportunities. By combining its expertise in both real sports and AI-powered simulations, BETBY empowers partners to engage players with content that resonates deeply with their target audience.

Kirill Nekrasov, head of sportsbook product at BETBY, commented: “We are thrilled to expand our portfolio with Vaquejada Eletrônico and pre-live markets for this sport. Given the increasing demand for localised betting content, we have taken the lead in delivering a unique and fully customisable vaquejada offering, being the only supplier providing a fully in-house developed vaquejada e-sim alongside pre-live event betting. This underscores our commitment to providing partners with tailored solutions that cater to regional betting preferences while reinforcing BETBY’s position as an innovator in the sportsbook industry.”