Case study: How 1spin4win’s promos boost player engagement
The company shares its insights into its winning promotion formula.
1spin4win is a game provider specialising in classic online slots. From 28 March to 10 April, they kick off a new Cash & Drops campaign, “Variety of Luck,” with a bigger prize pool than the company’s previous promos, amounting to €25,000.
The company has launched similar marketing initiatives on several occasions, and the number of participating operators is increasing. Today, the team has shared their key insights into their winning promotion formula and the measurable results that drive operator growth.
Treasure Hunt: a proven Cash & Drops formula for success
1spin4win is well-known for its coin-themed slots and сasino games featuring treasure-seeking heroes. Last summer, the iGaming provider invited players on a treasure hunt, selecting 11 such games for their third Cash and Drops promo networking. Receiving rewards for losing spins motivated them to keep playing even when luck wasn’t on their side. The campaign’s success is evident, with 70+ clients, including major operators, and 33,000+ players taking part.
Online operators watched player engagement soar, increasing by 22 per cent, while the average bet size grew by 10 per cent. The number of bets also climbed by 18 per cent, and the total sum spiked by 24 per cent. Ultimately, “Treasure Hunt” proved the effectiveness of standard Cash and Drops tools. Throughout 2024, 1spin4win ran several more campaigns, confirming the success of this format and extending this strategy into 2025.
Oktoberfest Fortune: online casino participants increase by 57%
In contrast, “Oktoberfest Fortune” brought a festive twist to the gaming world by leveraging a popular European holiday — Oktoberfest. Featuring a wide selection of games, including the thematic Lucky Fest Hold and Win slot, this campaign expanded its reach with over 110 casino partners, showing significant growth compared to “Treasure Hunt.”
This led to a 29 per cent increase in bets, with the bet sum number rising by 37 per cent. The average bet size also saw a jump of 5 per cent. By involving more partners and tying the promotion to a globally recognized holiday, “Oktoberfest Fortune” attracted a larger audience and significantly increased player betting activity.
Money Rain: a personalised multiplier experience for all-around success
“Money Rain” was a tailored, high-impact campaign for a select group of casinos. The unique feature of this promotion was its emphasis on diverse rewards, specifically random multipliers ranging from x5 to x100, which dramatically increased the excitement. The result? A massive 68 per cent growth in the number of players participating.
Along with this surge in player involvement, the average bet size grew by 9 per cent, while the number of bets increased by 42 per cent. The collective bet sum skyrocketed by an impressive 62 per cent. In conclusion, the “Money Rain” promo tool serves as a prime example of how a personalised, high-reward system can drive massive engagement and deliver substantial financial results for operators.
New Year Prize Rush: bets sum numbers grow by 41%
Last but not least, “New Year Prize Rush” capitalised on the festive energy surrounding the New Year holidays, featuring a selection of seasonal games and top no-line titles Cash The Gold and Hold the Gold. With 90 participating casinos, the seasonal timing helped drive a massive increase in player participation. The campaign experienced an astonishing 51 per cent boost in active players, with nearly identical rise in the number of bets.
As the bets grew by 51 per cent, the overall bets sum climbed by 41 per cent. These numbers highlight the effectiveness of tying promotions to holiday excitement, encouraging players to join in on the fun and take full advantage of special offers during New Year’s.
Why casinos should participate in network promotions due to their significant benefits
“Oktoberfest Fortune,” “New Year Prize Rush,” and “Money Rain” exhibited the most impressive engagement boosts and turnover increases when they followed “Treasure Hunt,” showing 1spin4win’s relentless dedication to improving their marketing tools. The first two successfully relied on popular holiday themes, while Money Rain used players’ favorite slot mechanic — multipliers. Each of these campaigns brought something unique to the table, and the results reveal that personalized, festive, and random reward-based promos can greatly elevate player involvement and financial performance.
At the same time, the common benefit of all these promotions lies in their long-term impact, as at least 10 per cent of participating players continue to spin featured slots even after the promotion has ended. This sustained engagement demonstrates the lasting value of well-crafted campaigns, fostering continued player loyalty and activity well beyond the promotional period.
Ultimately, 1spin4win confirms that both network and custom promotions go beyond mere marketing tactics — they are powerful catalysts for growth in online casinos.
