Caesars Entertainment announces new responsible gambling policies
The announcement coincides with National Problem Gambling Awareness Month.
US.- Caesars Entertainment has announced two new policies on responsible gaming to coincide with the beginning of March’s National Problem Gambling Awareness Month. It’s expanding its self-exclusion programme and adopting an enhanced 21+ policy.
A universal exclusion policy will be implemented by the end of March. With the exception of limited properties that are not yet fully integrated into Caesars’ IT environment, the policy will encompass all Caesars Entertainment’s offerings, including Caesars Sportsbook, igaming and brick-and-mortar facilities.
Any participant currently on a state-sponsored self-exclusion list in which Caesars operates will be added to the universal exclusion list for Caesars’ gaming facilities and platforms. Additionally, any person may elect to add themselves to the list to revoke all gaming privileges, including in-person and online play privileges, check cashing, credit extension, mail, marketing, complimentary and Caesars Rewards benefits.
Historically, under the company’s self-exclusion policy a player may request to have privileges denied for one year, five years or indefinitely. Once a player requests self-exclusion, the exclusion applies across all Caesars Entertainment-owned, operated, serviced and managed properties and products. The new capability comes with the addition of Caesars Sportsbook, which will exclude them from both mobile and in-person betting.
Jeffrey Hendricks, SVP and assistant general counsel, regulatory and compliance, said: “To build a platform this technical and expansive was an incredible task and we’re so proud of our team for the work that has been put in to bring this new capability to life. The implementation of this new policy was challenging, but our goal was to bring a more comprehensive exclusion option to our players to ensure everyone that plays with us, does so responsibly. We’re honored to say we have achieved that goal and now offer the most expansive exclusion option in the country.”
“NCPG has long enjoyed an excellent partnership with Caesars Entertainment,” said Keith Whyte, executive director, National Council on Problem Gambling. “We’re gratified that Caesars is continuing to innovate in responsible gambling advertising, Team Member training and corporate social responsibility. Their most recent achievements with the universal exclusion policy demonstrate real leadership in the responsible gambling sector.”
Meanwhile, in the first half of this year, Caesars will restrict access to Caesars Rewards database from under 21s in jurisdictions that allow users under the age of 21 to use Caesars’ products. It will limit Caesars Rewards accounts to over 21s and, where allowed by law, limit all domestic gaming, pari-mutuel, sports and igaming options to over 21s.
Anthony Carano, president & COO, said: “Since launching Project 21 in 1989 and establishing the industry’s first Responsible Gaming standards, Caesars Entertainment has remained stalwart in our commitment to provide meaningful solutions for problem and underage gaming.
“As our company has grown, we recognize the importance of ensuring we are supporting that message in a meaningful way across our enterprise. Establishing consistent standards regarding age restrictions underlines our commitment to our guests and to the industry.”