BetMGM launches Lions Deluxe slot game in Michigan
Created in partnership with Everi Digital, the game will be available at BetMGM online casino.
US.- BetMGM has announced the launch of the Lions Deluxe slot game in its online casino in Michigan. The game was created in partnership with supplier Everi Digital as part of BetMGM’s sports betting partnership with the American football team the Detroit Lions.
The sports betting and igaming operator partnered with the Detroit Lions in 2020. Along with this new slot game, the deal involved broadcast promotions, digital marketing and signage inside the Lions’ home stadium, Ford Field.
BetMGM’s director of gaming, Oliver Bartlett, said: “We are thrilled to continue to expand our relationship with the Detroit Lions as we bring another great title to our list of Lions branded games. BetMGM continues to set the standard for casino games in the state of Michigan and we are excited to continue to develop great games for players in the state.”
David Lucchese, Everi’s EVP of sales, marketing and digital, added: “Our partnership with top-tier iGaming operator BetMGM has enabled the delivery of high-performing content across North America. The Lions Deluxe slot game reinforces our commitment to providing award-winning gaming content to online players in Michigan, including our progressive jackpots which are featured in this exclusive Detroit Lions game.
“This new progressive game also adds to our Digital catalog of over 50 distinct titles, all housed and delivered via our proprietary Spark Remote Game Server.”
NeoGames has announced the launch of content on the BetMGM Casino platform in Michigan. NeoGames’ subsidiary, Wizard Games, now offers titles such as Spirit of Mustang and Wolf Riches to BetMGM customers in the state.
In Atlantic City, BetMGM and Borgata Casino will hold a high-stakes poker championship. The Return: A Borgata Championship Event will comprise four tournaments within seven days at the poker room and central conference centre starting on January 2.
Play’n GO launches with BetMGM in the North American market
Play’n GO’s US expansion continues to pick up pace as the blockbuster studio adds gaming giant BetMGM to its roster of New Jersey-facing clients. BetMGM players in the Garden State will enjoy a selection of Play’n GO classics and new releases, such as Ankh of Anubis, Cat Wilde and the Lost Chapter, Cash Pump, Blinged and many more.
Play’n GO and BetMGM have also committed to work closely to bring these games and others to players in more regulated US states soon, including Michigan.
