BetMGM will have access to team programming, digital marketing assets, and in-stadium promotions and signage.
US.- BetMGM, the joint venture between MGM Resorts and GVC Holdings, is to become the first official sports betting partner of the National Football League club the Detroit Lions.
The deal means BetMGM will be Lions Bingo and Lions Perks sponsor and will have access to team programming, digital marketing assets, and in-stadium promotions and signage.
The Lions’ president Rod Wood said: “The Detroit Lions historic relationship with BetMGM has been years in the making and we’re proud to announce details of our official partnership.
“We’re continuously seeking new ways to entertain and involve our fans, which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans.”
Sports betting was legalised in Michigan in 2019, and first came to the state through a partnership between DraftKings and Bay Mills Resorts and Casino. The BetMGM sportsbook launched on March 11 this. year.
BetMGM’s chief marketing officer Matt Prevost said: “When we first opened the BetMGM Sports Lounge at MGM Grand Detroit in March, we hoped to develop deep relationships with the state’s top teams.
“We are honoured to be the first sports betting partner of the Lions and to offer their fans access to a variety of best-in-class promotions and perks only available on BetMGM.”