Betano signs sponsorship deal with Sporting Lisbon
Betano has signed a two-year deal to sponsor Sport Lisbon, replacing NOS on the front of the team’s shirt.
Portugal.- The Greek group Kaizen’s Betano brand has signed a two-year deal with Portuguese Primeira Liga side Sporting Lisbon.
The deal, which has the option to be renewed for another two years, will make the online bookmaker a “premium sponsor” for the team, with a place on the front of the team’s shirt. Current front-of-shirt sponsor NOS will remain “official technology partner”.
Betano has had a presence in Portugal since 2019. It’s also present in Brazil, Romania, Germany, Cyprus and Greece. It already sponsors Portugal’s SC Braga and CS Marítimo.
Sporting Lisbon said: “Sporting Clube de Portugal will start the next season with a new Premium Sponsor, Betano. The partnership will last for two years, with the option of renewal for another two years.
Betway signs deal with Germany’s FC Schalke 04
Meanwhile in other sponsorship news, Betway has announced a partnership with German football club, FC Schalke 04.
Under a three-year deal, the bookmaker will become the club’s premium partner, with its branding to appear across its Veltins-Arena.
Maik Brodowski, Betway’s head of marketing for Germany, said: “It’s a great honour to be partnering with FC Schalke 04, one of the most recognised names in German football.
“We look forward to supporting the club and their ambitions to work their way back to the Bundesliga. In the following years, the premium partnership provides Betway with extensive advertising and marketing rights.”
Betway has also signed a deal to sponsor the upcoming clay court tennis tournament, the Hamburg Open, which takes place at the Rothenbaum Tennis Center from July 7 to 18.
Betway has announced a series of sponsorships in recent months involving tennis, hockey, cricket, esports and football.
Last month, Betway announced it would sponsor the German grass-court tennis ATP500 tournament, the Halle Open, which is currently officially named the Noventi Open.
