bet365 becomes Louis Cardinals’ mobile sports betting partner
The sports betting brand has signed a multi-year marketing partnership with the Missouri baseball team.
US.- bet365 and St. Louis Cardinals have entered into a multi-year marketing partnership that makes the sports betting brand the Missouri baseball team’s first Official Mobile Sports Betting Partner. The sponsorship agreement includes advertising rights on the Cardinals’ radio broadcasts, Insider TV show, web page, and signage at Busch Stadium that will be visible on television broadcasts. It will also include sponsorship of the team’s starting lineups at Busch Stadium and use of the team’s logo.
The deal also includes naming rights to the all-inclusive bet365 Bridge located on the second level in right-centerfield.
A bet365 spokesperson said: “bet365 is proud to announce our partnership with the St. Louis Cardinals, one of the most storied franchises in Major League Baseball. We are excited to bring a world-class mobile sports betting experience to the Show-Me State.”
Bill DeWitt III, president of the St. Louis Cardinals, added: “We are thrilled to welcome bet365 as the club’s official mobile sports betting partner. This partnership adds a new and exciting element to the fan experience which can be activated at Busch Stadium or any place that fans watch and follow Cardinals baseball.”
Missouri voters approved sports betting through Amendment 2 in November 2024. Legal sportsbooks are not expected to begin operating until the second half of 2025. According to the constitutional amendment, sportsbooks must launch by December 1. The Missouri Gaming Commission has announced that it intends to launch a sports betting application period on May 15.
bet365 has a presence in 13 US states having recently launched in Illinois and Tennessee.
