Behind the game: How BGaming’s Aviamasters reached new heights
BGaming has repositioned its casual game Aviamasters as a top-performing acquisition tool, achieving a 12.27 per cent GGR share through a strategic focus on viral community engagement and streamers.
Opinion.- When BGaming launched Aviamasters in 2024, it entered a crowded field of games. Lobby visibility was limited, and media attention was minimal for the casual game release. Yet by 2025, Aviamasters had become BGaming’s top performer in customer acquisition, accounting for 12.27 per cent of our GGR and consistently surpassing flagship titles such as Bonanza Billion and Snoop Dogg Dollars.
What triggered this change? The answer lies not in luck, but in BGaming’s meticulous marketing strategy that shifted the focus from the title alone to its reach and engagement ability.
Understanding the opportunity in Aviamasters
Before any large-scale promotion, we studied Aviamasters’ organic performance.
Engagement metrics were strong, and retention was consistent, yet visibility remained limited. However, our research revealed early signs of player interest, mainly in social communities. On these platforms, experimental content from creators and streamers was appearing, showing that the game itself was strong enough to capture player interest but just lacked visibility in casino lobbies.
While analysing Aviamasters’ performance in the early days, we also noticed that forward-thinking operators had begun prominently featuring the game in their lobbies, confirming its potential.
This insight clarified the challenge: the game itself was strong, but it needed a wider audience. How could we get the product out there? Our team realised that, for Aviamasters, scaling awareness would require a strategy that went beyond traditional game promotion.
With this in mind, we decided to focus on affiliates, streamers, and direct community engagement to amplify Aviamasters’ reach.
1. Listening to the market
We wanted to understand what igaming content performs well, which game formats generate traffic efficiently, and where hidden opportunities exist.
So, our first step was a series of informal conversations with affiliates. These discussions revealed a clear trend: affiliates sought games with high engagement and viral potential, especially on short-form platforms like TikTok and live-streaming websites.
Through customer discovery and affiliate interviews, we also identified strengths in Aviamasters that had not initially been considered strategic advantages. For instance, its visual design and gameplay allowed it to bypass many advertising restrictions. This made it easy for creators to distribute content across multiple channels.
2. Repositioning Aviamasters
With the insights outlined above, BGaming began repositioning the game.
We changed the language around Aviamasters, redirecting the conversation from a casual game to a tool for generating viral content and engagement. Its physics-based flight mechanic naturally generated tension and emotion, making it ideal for streaming moments and short videos.
We also made it clear that each flight created layered anticipation. The climb, the multipliers, the threat of rockets, and finally the landing — these all contribute to emotional moments and genuine reactions, resulting in a game that’s compelling for both players and viewers.
The objective shifted our focus to awareness at the top of the funnel, and through this, we used trusted community channels to introduce Aviamasters to new audiences.
3. Testing and data-driven validation
Next, we launched targeted test campaigns to gauge real interest and collect measurable data to present to our affiliate network and to validate Aviamasters’ new positioning.
Instead of focusing on immediate revenue like most traditional releases, we tracked social engagement and search trends. We also examined early creator content. The results of these campaigns confirmed the game’s viral potential. We found that social mentions grew, search demand rose, and the first wave of streamer videos and short-form clips appeared.
Now, with tangible metrics, Aviamasters became a data-backed opportunity rather than just a promising product.
4. Scaling through the community
Once proof points were established and we had solid numbers, we expanded outreach to a broader network of affiliates and creators.
Major content creators produced videos, and smaller channels followed quickly, generating over 200 videos that reached more than 3 million viewers. With this push, the game became a community-driven success, with user-generated content continuously introducing it to new players.
B2B adoption outside of community growth
While community engagement drove social media growth, our ultimate goal remained operator adoption. In igaming, operators respond to social proof; examples of this include viral reach, rising search demand, public engagement metrics, and creator content in response. The momentum generated by affiliates and creators provided exactly the signals the B2B sector needed.
Operators could see that Aviamasters was a game with a reliable traffic source. This led to platforms like Stake featuring it in their lobbies, where it became a top-performing game without artificial promotion. Other operators commissioned branded versions, including Shuffle, BC Games, Totogaming, Jetton, and Gamdom. Its simple design allowed for easy reskinning, integrating seamlessly into different brand ecosystems where many of their players had already been introduced to the concept via social media or streaming sites.
Building continuous momentum
The organic community momentum was one of the many rewarding outcomes seen from the Aviamasters launch. After some time, the game began to sustain itself. Players discovered the game through creators, shared experiences online, and contributed to ongoing content creation.
We tracked Aviamasters over five months in 2025, more than a year after launch. In the period, the product recorded +1,213 per cent growth in active users and over 450,000 social media mentions. BGaming has had many games that experienced brief viral spikes, but Aviamasters has remained a favoured title.
Lessons in strategic igaming marketing
Aviamasters’s success demonstrates that a different approach can transform a product.
On the outside, it might look like this game’s success was a concoction of the right time and the right audience. However, the success was actually a result of listening to affiliates, responding to player signals, and using publicly verifiable data. Here, community-driven discovery proved more effective than traditional advertising alone.
Anyone in igaming will tell you that content creators and streaming platforms play an increasingly central role in player acquisition, and therefore, strategies that harness community influence will remain vital. For BGaming, Aviamasters is a clear example of how thoughtful marketing, combined with a strong product and accurate data insights, can generate lasting success.
Aviamasters is a reminder that success is rarely accidental. Rather, it’s the outcome of listening and adapting to the story the data tells. Every step, from initial affiliate interviews to B2B operator adoption, was counselled by direct insights rather than vague guesses. For teams looking to build momentum in the igaming industry, this approach provides a blueprint: focus on engagement, leverage communities, and let data drive every strategic move.
