Banijay Entertainment completes Tipico Group acquisition
Tipico joins the Banijay Gaming division with Betclic and Admiral Austria.
France.- Banijay Entertainment has finalised its acquisition of Germany-facing Tipico Group, expanding its gaming footprint. The French operator had announced the deal to purchase a 65 per cent stake from CVC Capital for €3bn last October.
Tipico joins the new Banijay Gaming division, which already included Betclic in France and Admiral Austria, which it bought from Novatech last year. In January, the group sold its interest in Bet-at-home AG. It says it now has a combined customer base of 6.5 million across Germany, France, Portugal, Austria, Poland and Côte d’Ivoire.
Banijay Group will hold 65 per cent of Banijay Gaming’s capital, alongside CVC and the founders of Tipico and Betclic, with plans to raise its stake to at least 72 per cent in the coming years.
Leadership changes accompany the restructuring see Joachim Baca transition from Tipico Group CEO to Vice-Chairman of Banijay Gaming’s board. Mate Bacic, formerly CEO of Tipico Austria, is now Tipico Group CEO while Nicolas Béraud, Betclic’s founder and former CEO, becomes Chairman of Banijay Gaming’s board. Julien Brun moves from Betclic COO to CEO.
The acquisition follows Banijay’s joint venture with RedBird IMI, which established shared ownership of All3Media and created one of the world’s largest content production groups. The group says that on a pro forma basis, its combined assets would have delivered €7.4bn in revenue, €1.6bn in adjusted EBITDA, and €1.2bn in adjusted free cash flow in 2025.
The company anticipates double-digit growth for the enlarged gaming division, supported by synergies estimated at €100m in the medium term.
Commenting on the deal, Béraud stated: “With this combination, Banijay Gaming becomes a truly scaled European platform with enhanced diversification and increased exposure to large, fully regulated markets. By bringing together our shared DNA and technologies, trading expertise and customer platforms, we will accelerate product innovation, enhance our omnichannel offering and deliver a more seamless and engaging experience to our players. Our priority now is to unlock the full potential of this combination to drive growth across all our markets.”
