Organised in collaboration with Limelight Networks, the webinar will bring together several experts in igaming marketing and experience.
Asia.- Asia Gaming Brief has announced the 8th edition of its AGB Webinar Series, this time exploring ways in which igaming player acquisition and retention strategy is changing in Asia.
Organised in collaboration with Limelight Networks, the webinar will bring together experts in igaming player marketing and experience to share the latest strategies to attract Asian igaming players.
Featured speakers include Steven Lau, a brand UX and marketing expert, and former head of branding for Mansion 88, discussing how the thinking around the customer journey needs to change.
Also present will be Alex Czajkowski, an igaming marketing guru who will dive deeper into how player interactions and communication is changing and what this means for operators.
Attendees will also hear from Charles Kraus of Limelight Networks, who will share his research into other aspects of the business, including product delivery.
Registration for the AGB Webinar: Acquiring and Retaining iGaming Customers is now open.
The date is on Wednesday, November 25 at 3pm HKT.
AGB Members will have access to an exclusive breakout session following the webinar. To inquire about membership, email Asia Gaming Brief at email@example.com