Arman Avetsiyan, Pascal Gaming: “We make sure every game feels native. From technical compliance to cultural nuances and local storytelling”

The Head of Pascal Gaming shares how the company combines innovation, storytelling, and cultural adaptation to strengthen its global footprint, while unveiling new titles and plans ahead of ICE 2026.

Exclusive interview.- As Pascal Gaming prepares for SiGMA Central Europe, the company’s head, Arman Avetsiyan, sat down with Focus Gaming News to reflect on a year of growth, creative evolution, and global expansion. In this exclusive conversation, he further discusses the company’s latest releases, such as Franken Alive and Don Tiger, its focus on culturally tailored gaming experiences, and how the team’s worldwide expertise helps shape Pascal Gaming’s future direction in key regions like Central Europe, Latin America, and Asia.

How is Pascal Gaming preparing for SiGMA Central Europe? What are your key goals and expectations for this year’s event?

SiGMA Central Europe is a great chance to connect with the world’s gaming community. From the past events, we learned that showing real results wins trust. For SiGMA, we’re bringing interactive demos and success stories from different corners of the world. We’ll focus on clear, hands-on talks with operators to build stronger ties in Central Europe. Here in Rome, we wave goodbye to 2025 with this end-of-year event and look forward to the promising 2026, with lots ahead. 

Central Europe is seeing rapid growth in the iGaming sector with evolving regulations in countries like Romania and Hungary. How does Pascal Gaming view the current state and future potential of the Central European market?

Central Europe is growing fast, with clear rules. The market is ready for new content, and players are eager for fun games. So, we see big potential here, especially with more people going online, and we’re ready to bring exciting solutions. Of course, our focus is also on the expansion into other markets. We’ve successfully gotten our certifications in countries like Greece, Sweden and Denmark, and we want to continue the trend in some other places too! 

“We see big potential in Central Europe, especially with more people going online, and we’re ready to bring exciting solutions.”

Arman Avetsiyan, head of Pascal Gaming.

What product highlights or innovations will Pascal Gaming be showcasing at SiGMA Central Europe? Are there any exclusive releases or updates planned for the event?

At SiGMA, we’ll show a sneak peek at what’s next. The Halloween season was just around lately, and that’s when we decided to launch “Franken Alive”. We expect it to be on par with our earlier slots. Data shows that players worldwide have a taste for spooky themes.

Furthermore, we got Don Tiger, which stands out with its humorous Tiger character. We have high hopes for it to perform great in markets like LatAm and, why not, Europe too! Both of these games have amazing visuals, constructed with cutting-edge technology.

More releases are coming, as we focus on not only reviving classic games with modern technology but also adding storytelling and innovative mechanics along the way.

With 100+ staff, how does Pascal Gaming manage the challenge of adapting its 150+ games to meet the regulatory, cultural, and linguistic requirements of diverse regions, such as Latin America, Europe, and Asia? What role does your team’s global expertise play in this process?

At Pascal Gaming, adapting our 150+ titles for different markets is part of our creative process. We make sure every game feels native from technical compliance to cultural nuances and local storytelling. It’s not just about meeting regulatory or language requirements; it’s about understanding what excites players in LatAm, Europe, or Asia and shaping the experience around that. Our global expertise allows us to keep the same Pascal DNA while speaking to every market in its own language. We value the opinions of the stakeholders in various markets and try to match the demand of today’s igaming business according to the collected data. 

“Adapting our 150+ titles for different markets is part of our creative process.”

Arman Avetsiyan, head of Pascal Gaming.

What are Pascal Gaming’s broader goals for the next few months following SiGMA Central Europe?

After SiGMA, we aim to get new certifications and launch campaigns with partners to boost player engagement. Thus, we come to the end of the year with a lot of stories that have been told through our game releases. This period has been busy not only with game development, but also with their refinement and operations on the business side, with partnerships. Finally, we are ready to meet you all at ICE 2026 with a lot more to tell. So, come and join us during the sum up and celebration.