The partnership will give the AHL a platform to expand its global audience by providing data and live streams for betting purposes.
US.- The American Hockey League (AHL) has entered into a data and streaming partnership with Genius Sports Group.
Genius will obtain the exclusive rights to gather real-time team and player statistics on all 31 AHL teams.
The partnership will give the AHL a platform to expand its audience by delivering data and live streams for betting purposes to sportsbook operators around the globe.
Genius commercial partnerships director, Sean Conroy, said: “With the right technology partner, sports leagues can proactively engage with the regulated betting industry to drive new revenues, increase engagement and expand their global audience. Simultaneously, our sportsbook partners benefit from our ever-expanding portfolio of premium data and video content.
“With regulated betting continuing to spread across the US, the AHL has recognized a unique opportunity to accelerate its global growth and we are excited to be working alongside such a dynamic league.”
The AHL’s executive vice president of business, Chris Nikolis, added: “Our goal is to deliver the excitement and quality of AHL hockey to fans worldwide and to engage with them as effectively in the manner that suits them best.”
Back in October, the National Hockey League (NHL) took steps to promote responsible gambling by signing up to the American Gambling Association’s (AGA) “Have A Game Plan, Bet Responsibly” campaign.